Social Media & Digital Content Coordinator

About the Role:

Are you social media savvy with an interest in retail, student life, and events? Responsible for the creation of social media content and execution, the Social Media and Digital Content Coordinator supports the sales, engagement, and growth of the Campus Store, Housing (Residences), and Conference Services social media platforms. Reporting to the Associate Director, Marketing & Business Development, this enthusiastic team member is an integral part of the marketing team, engaging with student life on campus to create branded campaigns that connect with customers, encourage engagement, and drive sales.

The Social Media and Digital Content Coordinator will:

• Create and implement innovative social media marketing initiatives, including contests, content campaigns, and paid advertising;
• Develop and implement a content schedule to manage content and plan marketing campaigns;
• Write compelling copy for a variety of digital channels, including social posts, emails, and websites;
• Contribute to content meetings, generating creative ideas and innovations relevant to operational goals and growth targets to increase target demographic engagement;
• Develop and maintain photographic and video assets that can be used on digital platforms to support the operational and sales targets of Ancillary Services;
• Create and implement direct email marketing campaigns that drive sales for Ancillary Services;
• Maintain and grow customer email subscription databases;
• Copyedit and review digital assets to ensure compliance with brand standards;
• Research and advise on social media trends to optimize sales and growth within the social media landscape;
• Create engaging video and image-based assets such as online advertisements, videos, animations, illustrations, images, infographics, etc.;
• Attend events to create, capture, and broadcast live content.

Please note: This position requires you to work on campus.

Key Skills and Experience:

• An undergraduate degree in a related field (Digital Communications, Marketing Degree) or the equivalent combination of education and experience;
• Relevant experience in digital content development;
• Proficient in the use of Microsoft Office, Adobe Creative Cloud, WordPress, and social media sites;
• Creative design skills with the ability to develop or adapt photography, video, and marketing communications materials for a digital sales environment;
• Advanced knowledge of web, media, and content management applications;
• Excellent written communication skills with the ability to ensure accurate and professional public-facing digital content;
• Ability to deliver exceptional customer service;
• Strong direction, persuasion, motivation, and sales skills;
• Ability to work effectively with a wide range of constituencies in a diverse community;
• Flexible and responsive to changing needs in a dynamic and fast-paced environment;
• Demonstrated ability to meet deadlines and propose approaches to improve outcomes;
• Demonstrated project management skills and the proven ability to independently design, implement, manage, lead, and execute multiple projects simultaneously.

Preferred or Asset Skills:

• Photography;
• Videography/video editing;
• Graphic design.

Salary and Total Rewards:

• Job Grade J, Salary Scale ($52,920-$90,720);
• Target Hiring Range: $52,920-$54,500;
• This is a permanent position that includes:
• Health & Dental Benefits: Comprehensive extended health, dental, and vision coverage.
• Pension Plan: Enrollment eligibility in the Brock University Pension Plan.
• Vacation: Up to 3 weeks per year, in addition to university holidays.
• Professional Development: Eligibility for the Brock Tuition Waiver Program.

*The final salary is based on experience, internal equity, and budget considerations within the target hiring range.

We are committed to offering flexible work arrangements where possible as outlined in our Flexible Work Arrangement Policy. As a student-centered organization, all employees are required to work on campus as needed.

Brock University is committed to creating a respectful and equitable workplace. We strive to foster a culture of diversity and inclusion in our work and learning environments. We welcome applications from all qualified individuals and actively encourage applications from underrepresented demographic groups.

We are committed to inclusive and barrier-free recruitment, and we accommodate the needs of applicants throughout all stages of the recruitment process. Please contact talent@brocku.ca if you require a disability-related accommodation so we can ensure your participation needs are met.

Brock University does not use AI Technology at any stage of the recruitment process.

We appreciate all applications received. Candidates that are selected for an interview will be contacted.

Learn more about Brock University by visiting www.brocku.ca.