Social Media Creator and Influencer

StickerYou is a leading global e-commerce company for custom die-cut products such as stickers, labels, decals, temporary tattoos, and more. Our proprietary platform infuses automation technology and creativity to empower anyone to make the best custom products in any size, shape, and quantity. Business and consumers can make their marketing, packaging, décor, or personal expression professional grade. We believe in the enormous power of customization. We are a smart, creative, and passionate group dedicated to growing the most talented and engaging people in Toronto, Canada. We proudly make custom products locally for the global market using software and advanced digital manufacturing. We make what matters stick!

The Role:

We’re seeking a curious, confident, camera-loving, social content-producing superstar to become the online personality for StickerYou across our social media channels. Reporting to our Social Media Manager, as our Content Creator & Brand Ambassador you will be responsible for representing the StickerYou brand online and delivering cut-through content across StickerYou’s social channels. You will produce reels, shorts, TikToks, native paid social ads, interviews, and other on-trend social content formats, to raise awareness of StickerYou in the market and drive interest in our products. You are passionate about content creation and adept at video creation. You have your finger on the pulse of social media trends and culture and understand how social helps build brand awareness and drives sales. You are naturally curious and love to learn about new things. You’re also great at forging relationships with fellow content creators and influencers.

You will leverage your expertise in video content creation, meme culture, and relationship building to create on-trend video content that elevates StickerYou’s presence in the market and ultimately attracts new customers to the brand. You will play a key role in crafting social video content for TikTok, Reels, Shorts, and beyond while using your influence to encourage other digital creators to do the same. Prioritizing impact over perfection, you know what great short video content looks like, love to experiment, and have the ability to seamlessly cater content to different audiences, personas, and mediums.

Ideally, you have previous experience working as a content creator/brand ambassador, either in a personal or corporate capacity. While your onscreen confidence, talent, and social video creation skills are paramount to the role, experience or aptitude with influencer management and relationship building is also a plus. You are outgoing, have a love for the camera, and are comfortable being a highly visible ambassador for the brand.

We're looking for someone who will bring a focus on excellence and tangible results to the table that will augment StickerYou’s growth at an important time in our company's evolution. Oh, and bonus, if you have to have a passion for stickers!

Responsibilities:

• Be the face and voice of the StickerYou brand across social media. Our brand ambassador!
• Create and execute social content plans for StickerYou and our creator network.
• Plan, create, edit, schedule entertaining short video content across TikTok, Reels, Shorts, and beyond.
• Create and edit paid video ads for Meta, TikTok, Youtube and beyond.
• Assist with managing user replies/comments across StickerYou social properties.
• Report on the performance of your content/campaigns and how they are delivering business success.
• Stay abreast of new products in our business and the latest social trends.
• Work with our marketing, product, and design teams to develop demand generation strategies based on search volume data, competitiveness, and relevance to StickerYou's brand and business goals.
• Provide copywriting and editing as needed to support a variety of content goals.
• Support team with other marketing needs upon request.
• Other tasks and assignments as required.

Requirements:

• 2-5 years of experience in social video content creation.
• First-hand experience as a video creator/presenter on Meta, TikTok and other platforms, either in a personal or professional capacity, with the proven ability to impact brand awareness and sales.
• Strong social video creation and editing skills.
• Insatiable curiosity about stickers, printing and how businesses can use our products to drive growth.
• Prior experience building relationships and managing other content creators.
• Strong analytical skills to track campaign performance and impact.
• Strong writing, editing, and proofreading skills.
• Ability to make good judgments regarding brand fit and engagement.
• Authorized to live and work in Canada.

Key Competencies:

• A drive to create and workshop ideas into entertaining video content.
• Ability to work independently and as part of a team.
• Proactive, organized, and collaborative.
• Outgoing, high-energy, comfortable in the social spotlight, good vibes.
• Confident, with a strong ability to build relationships with others.

What Success Looks Like:

• You can demonstrate how the introduction, distribution, and optimization of your video content initiatives drive engagement, entertainment, brand awareness, and love for StickerYou. Ultimately, your efforts demonstrate a strong ability to attract new customers to the brand.
• You can significantly grow and assert StickerYou’s presence in the social media space.
• You are performance-driven and have the drive to continually experiment and refine your content to drive the greatest possible impact.
• You can demonstrate innovative thinking by introducing StickerYou to new communications channels that can ultimately deliver value for the business.

Why StickerYou?

• A high-growth company.
• Strong leadership team.
• Company-wide positive energy that’s infectious - people enjoy coming to work!
• Fast-changing environment with ample learning and growth opportunities.
• Growing a global Canadian brand that takes pride in manufacturing our products here.
• Strong corporate vision to make small companies “Better.”
• Serve a large variety of small and medium sized businesses in many segments.
• Use cutting edge e-commerce and digital print customization technology.

Diversity and Inclusion

StickerYou is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success. If you require accommodation for the recruitment or interview process, please let us know and we will work with you to meet your needs.

As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.