Social Media Coordinator - Winter 2024/25

We work and play in Canada’s most beautiful playground, Banff National Park, and you can too. Sunshine Village is the premier ski resort in Western Canada. If you want to be part of making our guests’ ski experience unforgettable and think a winter season skiing and riding on the best powder in the Rockies would be great too, then read on for more information...

Description

This seasonal, full-time position based in Banff will be responsible for assisting, reporting, and organizing social and media objectives for Banff Sunshine Village. Banff Sunshine Village is a world-class ski and snowboard resort in Banff, Alberta, famed for Canada's Best Snow. We're looking for an energetic and creative individual to assist with social media. The Social & Media Assistant is a key position among our marketing team. This individual will work with the communications and events team to animate the Sunshine experience. The major responsibilities of the Social & Media Assistant include being a key real-time content creator for Banff Sunshine Village.

Essential Functions

• Assist in the implementation of media relations, communications, and marketing strategies.
• Assist with research of media targets and social media influencers to connect with.
• Track coverage and assist with the compilation of weekly, monthly, and annual media relations reports.
• Assist in researching, writing, and editing press releases, website copy, fact sheets, and additional communication materials.
• Highlight key services and amenities provided by Banff Sunshine Village on social media. This includes highlighting the Sunshine Mountain Lodge, ski school, restaurants, and rentals.
• Assist with taking and editing inspiring daily photos and videos that show the FUN of Banff Sunshine Village.
• Aid in the production of weekly content.
• Promote, share, and highlight Sunshine events. Create event photo albums and publish recap videos.
• Post, in accordance with the Sunshine Social Schedule, and engage with Sunshine fans online.
• Take direction from the Social & Media Coordinator and Marketing, Media, and Events supervisor to check in with various departments on-mountain.
• Assist with the set-up, running, and teardown of all events.
• Write weekly event news updates, and post event recaps for all Sunshine hosted events.
• Assist with sourcing feature opportunities and maintaining a content library.
• Assist on-mountain sales and marketing with events, groups, and familiarization tours.
• Act as a brand ambassador and mediator throughout all aspects of work as per Banff Sunshine Village brand policy.
• Other duties as assigned by supervisors and management.

Job Requirements

Experience/Requirements:
Bachelor's degree or equivalent in public relations, communications, journalism, marketing, or advertising (preferred) - OR - equivalent work experience in public relations, copywriting, events, photo/video creation, and editing within social media focused environments (content creation).
Excellent writing ability with significant experience in writing content for websites or other publications. Ability to write both comically and professionally, depending on the medium.
Practical experience working with social networks and platforms, including Facebook, Twitter, Instagram, blogs, YouTube, and Vimeo.
Basic knowledge of HTML/CSS and Microsoft Office.
Proficiency in Adobe Creative Suite (Photoshop, Lightroom, Illustrator, and InDesign) and video editing software such as Premiere Pro and Final Cut Pro is a must.
Experience sourcing and managing content and publishing.
Must be a strong skier or snowboarder.
Strong communication and organizational skills including the ability to handle multiple projects simultaneously to meet deadlines.
Ability to work individually (self-starter) and as part of a team. Coachability and willingness to take direction are essential.

The Perks:

FREE - Your staff pass is your ticket to ride Sunshine!
Ski & Ride – Free days & discounts at ski resorts across Canada
Staff Events – Staff parties, BBQs, spring night skiing, dog sledding & more
Career – Recognition programs & career development opportunities
Wellness – Discounted fitness passes, yoga, onsite support & professional support
Onsite discounts – Food & beverage, retail, & hotel stays
Exclusive deals – Brand-named gear & local businesses
And much, much more!
Can’t wait to get started? Great, because we can’t wait to hear from you!
Click the Apply Online button below to tell us why you’re the next awesome member of our team. Remember, we’re looking for people who will wow our guests, so start now and wow us.