Social Media Coordinator

Overview
We are seeking a creative and results-driven Social Media Specialist to join our dynamic team. The ideal candidate will be responsible for developing and executing innovative social media strategies that enhance our brand presence, engage our audience, and drive traffic to store fronts & our e-commerce platform. This role requires a strong understanding of digital marketing trends, excellent communication skills, and the ability to analyze data to inform decision-making.

Responsibilities

1. Develop and implement comprehensive social media strategies across various platforms to increase brand awareness and engagement.
2. Create engaging content tailored for specific audiences, including graphics, videos, and written posts.
3. Utilize tools such as Hootsuite for scheduling posts and monitoring social media activity.
4. Manage advertising campaigns on social media platforms to promote products effectively.
5. Optimize content for search engines (SEO) to improve visibility and reach.
6. Analyze performance metrics using Google Analytics and other tools to track the success of campaigns and adjust strategies accordingly.
7. Stay updated on the latest digital marketing trends and best practices.

Qualifications

1. Proven experience in social media management or digital marketing.
2. Strong knowledge of social media platforms (Facebook, Instagram, Twitter) and their respective audiences.
3. Experience with advertising on social media platforms is highly desirable.
4. Excellent research skills with the ability to analyze data and derive actionable insights.
5. Strong written and verbal communication skills with a keen eye for detail.
6. Ability to work independently as well as collaboratively within a team.
7. Ability to create and edit videos on various products to effectively convey messages.

If you are passionate about social media, have a knack for creativity, and are eager to make an impact in the digital space, we encourage you to apply for this exciting opportunity!

Job Type: Part-time

Expected hours: 20 per week

Benefits:

• Flexible schedule

Schedule:

• Monday to Friday
• Weekends as needed

Experience:

• Marketing: 1 year (preferred)

Work Location: In person