Social Media & Content Specialist

Your Role as a Social Media & Content Specialist:

We’re seeking a creative and experienced Social Media Content Specialist to join our team. If you're a writer at heart and you’re passionate about telling stories that connect, strategies that make an impact, and data that drives results, we want to hear from you!

This role is based in the Eastern Standard Time (EST) zone, so please consider this when applying.

A Day in the Life of a Social Media & Content Specialist:

1. Manage and grow our social media presence across platforms including Facebook, X, Instagram, and LinkedIn. You'll build a strong community and increase our reach.
2. Create high-quality, original content (text, images, videos) that resonates with our target audience, sparks meaningful conversations, and drives traffic to our website.
3. Partner with product, creative, and events teams to ensure cohesive messaging and campaign alignment across all channels.
4. Craft compelling content for email campaigns that nurture leads, promote our solution offerings, and engage our audience.
5. Track KPIs, analyze data, and generate actionable insights to continuously refine our social media strategy.
6. Stay ahead of the curve by exploring new platforms, experimenting with emerging content formats, and leveraging AI tools like Gemini and Copilot to enhance content creation.

What You’ll Need:

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.
• 4+ years of experience as a Social Media Specialist or similar role, with a portfolio showcasing your ability to create engaging content that drives results across major platforms (LinkedIn, Instagram, and TikTok). Experience in the B2B SaaS space is a strong plus.
• A strong understanding of social media analytics and the ability to translate data into actionable strategies to optimize performance.
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite).
• Exceptional writing and editing skills, with meticulous attention to detail.
• Solid understanding of SEO principles for social media.
• Experience using AI tools to augment content creation and strategy.
• Adept at juggling multiple projects, prioritizing effectively, and meeting deadlines consistently.
• A strong analytical mind and a passion for results-driven content.

The Perks of Working for Appspace:

For all our Canadian based team members, we offer a variety of benefits from competitive salaries, medical, dental and vision coverage, ongoing training opportunities, gym membership reimbursement, mental health resources, and a fully paid maternity and parental leave program.

• Generous PTO
• 5 additional days off for training
• Flexible work schedules
• Remote work opportunities
• Paid company holidays
• A company provided laptop