Social Media Content Creator

Job Description

Grade: P5

Referral Level: Level 1

Division: IGM-MRKTING

IGM Financial Inc. is one of Canada's leading diversified wealth and asset management companies with approximately $271 billion in total assets under management. The company provides a broad range of financial planning and investment management services to help more than two million Canadians meet their financial goals. Its activities are carried out principally through IG Wealth Management and Mackenzie Investments.

Under IGM Financial’s unique business model based on leading brands and multi-channel distribution strategy is Mackenzie Investments, founded in 1967. Mackenzie Investments is a holistic asset-management partner for thousands of Canadian financial advisors and the investors they support.

At Mackenzie Investments You Can Build Your Career with Confidence.

We have a vision and a strategy that will challenge the way business in this industry is done and help Canadians be successful in the ways that mean the most to them. As part of our team, you will do some of your best work, develop some of your most valuable skills and give back in ways that make a difference in the lives of Canadians. We are proud to be recognized as one of Canada’s Top Employers by Mediacorp Canada Inc. for empowering our employees with the tools to thrive while working remotely, while also providing resources to ensure physical and mental wellness were put front and centre.

Join an unstoppable team that is embedded in continuous learning, understanding, and knowledge sharing. You will thrive in our supportive environment where you can indulge your curiosity to learn, while receiving the feedback you need to refine your skills and abilities. We are dedicated to offering a hybrid work environment when applicable.

Mackenzie Investments is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.

NOTE: The Creator position is a full time position and you will be expected to work out of the Toronto or our Winnipeg office in a hybrid capacity, in office three days a week.

CREATIVE@IGM : With a tight and growing team, we use our creative skills to solve the challenges of our two major financial clients: IG Wealth Management and Mackenzie Investments. We create and produce all the assets required to promote and activate these brands. We partner with our brand teams on strategy and external agencies and free-lancers depending on the needs of the project. There are no walls, no barriers to our ‘clients’. We all sit on the same floor. We have a tight family of designers, writers, video and production artists all working together. We create, we collaborate, we deliver work as one team. Want to join our band creators and makers ?

The Content Creator: You are passionate about social media and will play a crucial role in crafting and delivering compelling content across various social and digital media platforms to drive engagement, brand awareness, and lead generation. This role requires expertise in understanding how to effectively execute high quality engaging copy and creative across key social channels we use such as Linked In, Instagram, Facebook, YouTube and X. The candidate for this role is a strong written communicator, specifically with promotional, demonstrating appropriate use of SEO keywords, hashtags, link building, traffic generation, image and video optimization, with demonstrated experience applying principles on building authority and consistency for the brand in our category. The ideal candidate will be proficient in the full Adobe Creative Suite, Figma, leveraging Ai (both in creation and production).

Key Responsibilities:

• Proven experience developing effective multimedia content that delivers results at various stages of the prospect/client journey on platforms such as YouTube, LinkedIn, Facebook, X and Instagram.
• Develop and produce a wide range of content, leveraging existing assets such as articles, videos, power point presentations or white papers.
• Collaborate with the marketing team to brainstorm and develop creative concepts for social campaigns.
• Shoot, edit, and produce short videos for social campaigns ensuring content is professional and aligns with brand guidelines and is aligned to regulatory requirements.
• Optimize content for SEO and ensure effective distribution across multiple channels, including email marketing, social media, and the company website.
• Collaborate with cross-functional teams, including product marketing, sales, and customer support, to ensure content aligns with company goals and customer needs.
• Maintain open communication with team members to manage project timelines and ensure timely delivery of content.
• Stay updated with industry trends, emerging technologies, and best practices in content marketing and digital design.
• Assist with other marketing tasks and projects as needed to support the overall success of the team, including events and campaign coordination.

Qualifications:

• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
• 2+ years of experience in content creation or social media management.
• Proficiency in design software such as Figma, Adobe Creative Suite, and experience using AI tools like ChatGPT.
• Strong writing and editing skills with attention to detail.
• Demonstrated success in creating high performing content for digital marketing channels, including social media, email marketing, and paid advertising.
• Working knowledge of SEO best practices and content optimization.
• Ability to manage multiple projects simultaneously and work in a fast-paced environment.
• Excellent communication and collaboration skills.
• French fluency is an asset.

Please apply by March 24, 2025.

We thank all applicants for their interest in Mackenzie Investments; however, only those candidates selected for an interview will be contacted.

Mackenzie Investments is an accessible employer committed to providing a barrier free recruitment experience. If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.