Social Media and Digital Communications Specialist

Date Posted: 08/02/2024
Req ID: 39131
Faculty/Division: VP - University Operations
Department: Spaces & Experiences
Campus: St. George (Downtown Toronto)
Position Number: 00056816

Description:

About us:

Spaces & Experiences (S&E) constantly endeavours to make the University of Toronto experience a great one. Part of the division of Operations & Real Estate Partnerships, S&E encompasses six large business units which reflect an extensive group of creative problem-solvers who support the U of T community by creating environments and experiences that enrich life at the University of Toronto. Spaces & Experiences develops and supports high-quality innovation space, housing for faculty and students, food service locations (retail and residential) and ancillary retail space to serve the needs of the University of Toronto community and aims to create exceptional environments for learning and life-long memories while generating a sustainable source of revenue for the University by leveraging its real estate assets.

Your opportunity:

The U of T Spaces & Experiences Marketing and Communications team consists of brand, web, media, design, and social media experts who support all the Spaces & Experiences business streams, with a strong focus on brand development and marketing and communications strategies and tactics. The team is highly collaborative with all our Spaces & Experiences business unit partners to ensure the achievement of various business objectives.

Working under the general supervision of the team’s Creative Manager and reporting to the Director, Marketing & Communications - the Social Media and Digital Communications Officer will create compelling digital content, build engaging social media campaigns, provide web support, and advise on best practices that achieve the strategic plans and initiatives of not only the portfolio but the variety of businesses encompassed therein. This role requires a collaborative communicator with the ability to build strong relationships with stakeholders and partners. The successful incumbent will have an expert-level understanding of content creation, social media platforms and related audiences, while contributing to audience engagement and growth, supporting organic campaigns, and developing original content.

Your responsibilities will include:

1. Implementing digital communication plans across a broad range of marketing/communication channels.
2. Advising on best practices and strategies to maximize digital communication initiatives to also align websites with marketing/communication objectives.
3. Analyzing metrics to identify trends and effectiveness of campaigns and/or programs.
4. Fostering and maintaining positive relationships with targeted social media communities both internally and externally.
5. Analyzing and recommending options for the development of visual expression/layout of digital assets.
6. Maintaining information on digital platforms and ensuring the consistency of appearance amongst digital assets.
7. Creating and maintaining presence on social media platforms and implementing social media campaigns.
8. Developing and editing standard operating procedures for online content production and use as well as serving as a resource to others by providing (non-supervisory) job-related guidance.

Essential Qualifications:

1. Bachelor's Degree in Marketing/Communications or acceptable combination of equivalent experience.
2. Post graduate certificate in Digital Marketing/Social Media an asset.
3. Minimum of four (4) years of experience in social media and digital communications and successfully implementing social media strategies and campaigns.
4. Proven experience planning out social media content calendar, as well as conceptualizing, developing, and executing high impact, social media campaigns based on strategic plans.
5. Experience with gathering relevant information and effectively disseminating information via social media and websites.
6. Proven track record of recommending ideas for both internal and external audiences.
7. Extensive experience managing social media platforms such as Instagram, YouTube, Facebook, LinkedIn, etc. in a complex organization.
8. Proven ability to build highly engaged social communities and maintain a presence on social media platforms.
9. Experience with maintaining information on a website, ensuring links are up-to-date, and technical issues are resolved.
10. Experience leading and/or coordinating photography and video shoots, conducting post-production management, and managing a digital asset library.
11. Demonstrated experience balancing competing priorities and multiple projects concurrently and within tight timelines.
12. Well-informed on industry best practices and ability to identify trends using metrics.
13. Advanced content creation skills, including photography and video capturing and editing.
14. Deep knowledge of digital media platforms and audience segmentation principles, practices, and techniques to successfully expand online audiences.
15. Well-informed on applicable copyright, access, and privacy laws.
16. Superior oral and written communication skills.
17. A self-starter with a passion for new media and the latest digital and social trends.
18. Proficient in post-production content editing using editing tools such as Adobe Premiere Pro, Adobe Photoshop, Canva.
19. Proficiency with Microsoft Office Suite.
20. Proficiency with project management and digital media planning tools.

Assets (Nonessential):

1. Photography.
2. Graphic design.

To be successful in this role you will be:

1. Adaptable.
2. Communicator.
3. Multi-tasker.
4. Organized.
5. Problem solver.
6. Team player.

Closing Date: 08/16/2024, 11:59PM ET
Employee Group: USW
Appointment Type: Ancillary Operations
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 11 -- $75,223. with an annual step progression to a maximum of $96,196. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations

Lived Experience Statement:
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Diversity Statement

The University of Toronto embraces Diversity and is building a culture of belonging that increases our capacity to effectively address and serve the interests of our global community. We strongly encourage applications from Indigenous Peoples, Black and racialized persons, women, persons with disabilities, and people of diverse sexual and gender identities. We value applicants who have demonstrated a commitment to equity, diversity and inclusion and recognize that diverse perspectives, experiences, and expertise are essential to strengthening our academic mission.

As part of your application, you will be asked to complete a brief Diversity Survey. This survey is voluntary. Any information directly related to you is confidential and cannot be accessed by search committees or human resources staff. Results will be aggregated for institutional planning purposes. For more information, please see http://uoft.me/UP.

Accessibility Statement

The University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission.

The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.

If you require any accommodations at any point during the application and hiring process, please contact uoft.careers@utoronto.ca.