Social Marketing Specialist | Poppy & Peonies

Bloom is a full-service workplace design consultancy, proudly supporting Poppy & Peonies in their search for a Social Marketing Specialist to join their dynamic team. As Talent Advisors, we serve as the bridge between our Bloom Partner and you throughout the recruitment process. At Bloom, we don’t rely on automated tools to sift through applications—every resume is carefully reviewed by a real person to ensure a fair and consistent interview process. If selected, you’ll join Poppy & Peonies directly as a valued member of their team. We’re excited to consider your application! Please note that applications will be accepted throughout the holiday season. Thank you for your patience and interest in this opportunity!

Hi, I’m Natalie Dusome, Founder and CEO of Poppy & Peonies, a fun and energetic brand that believes styles and function should co-exist. We’re passionate about creating practical pieces that help make life a little easier and lighten the load, literally.

Building Poppy & Peonies has been a wild adventure. The journey began when my daughter Poppy was born and my accessories no longer worked with my new life as a mom, I needed bags with pockets and organization that looked cool and had functionality. I couldn’t find it, so I decided to create it, and in 2015 Poppy & Peonies was born.

We’ve come a long way in five years – from filling orders in my basement to appearing on Dragons’ Den, and now, expanding into new product categories and collaborating with some exciting influencers and brands. I’d be lying if I said it’s been nothing but smooth sailing, but thanks to our incredible community, we’ve never felt more loved and supported!

We believe in our responsibility to care for our environment and we are passionate about preserving the health and welfare of our planet, and the animals that live on it. All of our bags are made from high-quality vegan leather, and our entire product line is vegan, cruelty-free, and PETA-approved. We ship our products plastic-free and we use a combination of recycled, compostable, and biodegradable materials to mitigate shipping waste, and we are constantly looking for new ways to make our products and supply chain more sustainable to reduce our carbon footprint.

About the Role

As our Social Marketing Specialist, you own Poppy’s social success.

Reporting directly to the Sr. Marketing Manager, you will be instrumental in scaling and enhancing our social presence across multiple platforms. Working closely with our marketing team, you will have the opportunity to help strategize, create, and manage content that elevates our brand’s digital footprint.

We are seeking a social guru who will lead the charge in scaling and optimizing our social media presence across multiple platforms. With a keen eye for trends and a passion for content creation, you will develop and execute strategies that drive engagement and foster community growth. You will be responsible for curating compelling content, managing posts, and launching new social channels, all while ensuring that every piece of content aligns with our brand’s voice and values. Your work will play a key role in elevating Poppy & Peonies in the digital space and expanding our reach to new audiences.

Does this sound like you?

Are you excited about shaping a brand’s digital presence?

Do you thrive in a fast-paced environment where creativity and strategy intersect?

Are you eager to explore new trends to expand a brand’s social footprint?

If you answered yes, yes, and yes—we would love to hear from you!

• Working closely with the Senior Marketing Manager to execute strategies that grow and scale our social media presence across all platforms.
• Finding and curating engaging content that aligns with our brand's voice and goals. Monitor social trends and identify content opportunities.
• Creating mood boards, style guides, inspiration decks, and detailed briefs to provide direction for creative content, particularly focused on Instagram Reels and other social formats.
• Building strategies, vision and brief that support content generation at photoshoots, for influencer content, for external creators, and for internal team members.
• Leading the direction for all Instagram Reels and other social media video shoots, ensuring content aligns with brand guidelines and trends.
• Developing engaging content for a variety of social platforms, from Instagram to YouTube, to keep our audience engaged and growing.
• Managing the day-to-day posting and scheduling of content across all social media platforms.
• Leading efforts to launch and manage new social channels (Pinterest, Reddit, YouTube, Substack) to expand our digital presence.
• Developing weekly and monthly reporting and analysis on social performance and optimization.

• You have 4+ years of experience in social marketing and content creation.
• You have proven experience in social media marketing and content creation, with an emphasis on building, growing, and maintaining social channels.
• You have strong knowledge of social media platforms including Instagram, Pinterest, Reddit, YouTube, and Substack.
• You have excellent written and verbal communication skills.
• You are highly creative with an eye for visual content and the ability to translate ideas into engaging social media content.
• You have experience in creating and managing content calendars, scheduling posts, and ensuring consistent brand voice across platforms.
• You are proficient in social media analytics tools (Instagram Insights, Google Analytics, etc.) to track performance and identify opportunities.
• You’re a collaborative team player who can brainstorm with others.
• You’re flexible and can adapt to changing priorities on the go.
• You are detail-oriented with excellent organizational and time-management skills.
• You have the ability to work in a fast-paced environment and manage multiple projects simultaneously.

• Video screen with Erica, Talent Advisor from Bloom
• In-person Interview with Alycia (Sr. Marketing Manager)
• Take Home Assignment
• Video Interview with Sola (VP Marketing) + Nat (Founder + CEO)
• Reference Checks
• Offer

• This role is based in our Vancouver, Canada office and requires in-office presence five days a week. Additionally, the position involves domestic and international travel for photoshoots, events, and team retreats.

• Annual Salary ranges from $70,000-$80,000 CAD
• 3 weeks of paid vacation per year
• 5 additional flex days
• Summer Fridays
• $1,500 CAD annual health spending account
• $250 CAD annual period & menstrual budget
• $1,000 CAD annual allowance towards Poppy & Peonies product
• $400 CAD home office setup allowance

Like Bloom, Poppy & Peonies is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate’s journey is consistent and the selection process is unbiased, Hiring Managers will not respond to any personal messages regarding this role or other opportunities. To apply, please submit your application via Bloom.