Social and Digital Media Coordinator

Variable to 36 hours per week

Geographical Area

Description

Social and Digital Media Coordinator

COMPETITION No: 2024-SLPC-1745

CLASSIFICATION: Information Officer 3

COMPENSATION GROUP: OPSEU - Administrative

PERIOD OF EMPLOYMENT: January 15, 2025 - December 17, 2025
Group 1 temporary

HOURS OF WORK: Variable to 36 hours per week

DIVISION: Marketing and Customer Experience

LOCATION: Kingston or Morrisburg

AREA OF SEARCH: Open

What Can I Expect to Do in This Role?

You will:

1. Develop social media and digital content in various channels aligned with the brand and marketing strategy for SLPC’s social media channels, websites and digital platforms, in support of the marketing & communications plan and SLPC’s business goals;
2. Lead the development of the social media, content marketing, and other digital marketing efforts;
3. Provide recommendations on social and digital media approaches to achieve objectives;
4. Create, maintain, update, and implement social media content calendar, as appropriate for SLPC brands, audience, and platform;
5. Create and maintain a content plan and schedule for each channel;
6. Post appropriate content for various social and digital media sites and respond to inquiries;
7. Work collaboratively to ensure that all forms of visual communications and messages are carefully linked together to communicate a clear, consistent, and compelling brand message;
8. Liaise with Business Units to define content messaging and campaign timing;
9. Liaise with external vendors/advertising agencies as required to ensure alignment of strategy and content;
10. Troubleshoot content effectiveness and alignment with approved strategic direction;
11. Participate in discussions regarding content and brand and providing responses to consumer content;
12. Create and/or curate content in the manner of taking photos, writing copy, designing, or modifying graphics, editing videos, finding user generated content, and contributing to editorial content;
13. Perform other duties to support the writing, publishing and creative services functions of the department including researching, reporting, and making recommendations to support the use of digital and social media channels;
14. Monitor social and digital communities for relevance to SLPC Business Units;
15. Actively monitor and conduct routine audits of SLPC websites to make sure that production standards and content guidelines are met, as well as for issues, compliance to AODA standards, or errors and assist with the development and maintenance of SLPC business unit reservations systems;
16. Embody the SLPC’s equity, diversity and inclusion principles while interacting with staff and guests.

Job Requirements

HOW DO I QUALIFY?

Knowledge and Experience:

Position requires knowledge of:

• the evolving digital media and marketing landscapes and staying up to date with relevant and new platforms;
• content management, development for blogs, social media and web publishing;
• search engine optimization to develop content for best results;
• web and/or social media metrics to analyze results of social and digital media initiatives;
• Principles, techniques and emerging trends of social and digital media, marketing, communications, media relations, issues management, writing, and editing to develop and lead effective content strategies, plans and initiatives.

Communication Skills:

You have:

• oral communication skills to provide advice and recommendations on social/digital media approaches to achieve objectives, liaise with external vendors/advertising agencies;
• written and editing skills to write accurate specific content aligned with SLPC’s brands and marketing strategy.

Judgment, Organizational and Analytical Skills:

You have:

• organizational skills to handle multiple projects simultaneously, meet tight deadlines, in a fast-paced environment;
• problem-solving skills to resolve quality and delivery issues;
• analytical skills to identify sources of data, collect and compile information and assess/determine the most effective content to meet the social community needs; to analyze performance metrics for social media campaigns and benchmark to industry trends.

Leadership, Project Management and Research Skills:

You have:

• research techniques to develop content for web and social media;
• interpersonal skills to collaborate with industry and regional travel partners, participate in meetings to discuss objectives, messages and audiences;
• planning, project management and coordination skills to manage concurrent projects, schedules and timelines;
• creativity and demonstrated successful immersion in social and digital media forums to provide appropriate content and management of initiatives.

Why Work for the St. Lawrence Parks Commission?

• Belong to one of the largest employers in Ontario, the Ontario Public Service, and open the door to a diverse range of career opportunities throughout the province
• Supportive team environment
• Staff discounts
• Employee and Family Assistance Program (EFAP)
• Option to join an excellent pension plan
• Paid benefits
• Percentage paid in lieu of vacation and statutory holidays

How to Apply

1. Please apply online, https://www.parks.on.ca/about/careers/.

2. Your cover letter and resume combined should not exceed five (5) pages.

3. Customize your cover letter and resume to the qualifications listed above. Using concrete examples, you must show how you demonstrated the requirements for this job.

4. OPS employees are required to quote their WIN EMPLOYEE ID number when applying.

5. Every external candidate must identify their prior employment in the Ontario Public Service including positions, dates of employment and any re-employment restrictions.

REMEMBER: THE DEADLINE TO APPLY IS 11:59 PM ON TUESDAY, DECEMBER 17, 2024.
WE THANK ALL CANDIDATES FOR APPLYING, BUT ONLY THOSE SELECTED FOR FURTHER SCREENING OR AN INTERVIEW WILL BE CONTACTED.

Please be advised that the results of this competition may be used to form an eligibility list of qualified candidates to potentially fill future vacancies represented by the Ontario Public Service Employees Union (OPSEU). In accordance with the Collective Agreement, eligibility lists are shared with OPSEU representatives. By applying to this competition, you are providing consent that your name may be shared with OPSEU representatives.

The St. Lawrence Parks Commission is committed to employment equity. We welcome applications from people with disabilities, Indigenous, Black and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions. The St. Lawrence Parks Commission is also committed to an inclusive, barrier-free selection process. We will make appropriate accommodations throughout the recruitment and selection process for applicants with disabilities. To obtain a copy of this posting in an alternative format or to request any accommodation please contact us directly through Human Resources at 1-800-437-2233, ext. 1401. Information received relating to accommodation requests will be addressed confidentially.