Senior Strategist, Influencer (Hybrid)

POSITION: Senior Strategist, Influencer

DEPARTMENT: Strategy

REPORTS TO: Director, Influencer

WHO IS DIAMOND?

Diamond is one of Canada’s top independent agencies. We’re all about ideas, insights and creativity at our core. And we embrace experimentation and fun. If that sounds like your kind of place, we might be your kind of people. Ready to shine? Check us out at experiencediamond.com and let's create something brilliant together.

Some of the things we do:

Advertising + Design + Insights + Strategy + Social Media + Branding + Web Content + Personalization + Experiential + Events + Activations + Promotions + Influencer + PR + Data & Analytics + Video + Sponsorship + more

POSITION SUMMARY:

You live and breathe social, are constantly on the pulse of how influencer marketing is evolving – knows what works, what doesn’t and isn’t afraid to push the boundaries when it comes to leveraging content creators to achieve best in class results. In this role, you will be responsible for developing strategic roadmaps rooted in driving client business objectives through to a flawless execution. The successful candidate will excel at the following:

1. Vision - Interpret client requests, apply research and critical thinking to uncover the best possible approach and tactics to deliver against client objectives
2. Innovation - Ability to step out of status quo and identify new opportunities to elevate our work and exceed client expectations
3. Thought leadership - Passion for keeping ahead of industry trends and sharing knowledge with internal teams, as well as forming strategic recommendations for clients
4. Collaboration - An outstanding ability to collaborate with individuals and clients

RESPONSIBILITIES:

1. Oversee influencer programs from brief to delivery with key agency and client partners
2. Dive deep into the industry, trends and audience insights from research and client-supplied data to develop a strategically sound POV to action on them
3. Create measurement plans to evaluate influencer program performance (organic and paid)
4. Analyze, evaluate and make recommendations to optimize influencer content performance
5. Lead post-campaign evaluation process identifying key learnings and opportunities for improvement
6. Be the go-to for internal teams and clients on influencer programs regards to best practices, content performance, trends and online behaviour
7. Mentor junior staff
8. Learn and contribute to the influencer identification, selection and solidification process
9. Work closely with clients and account teams on crafting clear, detailed briefs that lead to stellar work
10. Stay on top of influencer content trends including channels, social media advancements and relevant campaigns to provide recommendations
11. Responsible for building influencer content strategies (paid and organic), presentation decks, optimization plans and other influencer materials while maintaining accuracy and appropriate tone
12. Lead and contribute to content mapping, channel planning and social media strategy
13. Strong understanding of paid media planning, industry benchmarks and best-in-class strategies
14. Oversee the review process of influencer content and materials for active influencer campaigns

QUALIFICATIONS:

1. Avid consumer of influencer and social content
2. Understanding/ interests of the influencer landscape (both paid and organic opportunities)
3. Keen interest in measuring ROI of Influencers relative to other media alternatives
4. Minimum of 4 years’ experience in influencer and/ or content marketing with experience planning and executing influencer campaigns
5. Strong understanding of the digital marketing ecosystem, inclusive of paid, earned, and owned channel fundamentals
6. Excellent ability to work with client, account, and strategy teams to understand client goals and develop influencer content strategies that deliver the best possible results
7. Solid presentation skills, must be an effective communicator to present strategic and tactical plans to clients and internal teams
8. Proven application of integrated content strategies to meet and exceed business targets
9. Exceptional analytical ability to develop insight from data and plan next steps across channels
10. Creative thinker, understanding best practises in creating compelling, thumb-stopping content
11. Strong strategic, analytical, management and organizational skills
12. Ability to actively listen, ensure understanding, adaptability
13. Ability to work well under pressure and multi-task in a fast-paced environment.
14. Extremely adept in software applications including MS Office, G-Suite, and experience working with social listening and tracking tools

Does this sound like you?

Are you looking to become a team member in an amazing experiential marketing company? Do you have that competitive mix of talent and hustle? Candidates that are in search of a new challenge are encouraged to apply. We truly appreciate everyone’s interest but only those selected for an interview will be contacted. We offer a competitive compensation package with enviable benefits. Diamond Integrated Marketing is an equal opportunity employer.