Senior Regional Marketing Coordinator

Reporting to the Marketing and Sales Regional Manager, this role provides marketing support for the assigned region(s). This includes supporting a variety of marketing activities, including tactical planning and delivery, engagement with strategic partners, budget tracking, as well as managing the delivery of several key projects specific to the region(s) and division. This role will work directly with operational staff within their assigned region(s) and division, as well as with various vendors to realize tactical delivery. With further experience and skill development, this position can transition into a Regional Marketing Manager.

As the Regina office is a small office, on occasion, administrative duties will be required to support the smooth running of the office.

Position Success Indicators

Success indicators for this position, include the extent that:

• Marketing is driving monetary outcomes for the region(s).
• The individual is well integrated within the business and priorities of the region(s).
• Marketing budgets are effectively tracked and reported for the region(s).
• Objectives and strategies for the region(s) are realized.
• Assigned marketing projects specific to the region(s) are well coordinated and, where required, managed.

General Responsibilities

As a foundational role specific to tactical marketing within the region(s), this position will be responsible for supporting the Regional Marketing Manager in terms of:

Research and Analysis

• Scoping, implementing, and delivering market analysis to better understand industry trends, competitor positions and marketability impacts.

• Designing, developing, and conducting consumer analysis, to identify consumer trends, profiles and preferences that will influence key regional decisions.

• Leading tracking, analysis and performance reporting of campaign and web analytics.

Brand Activation

• Supporting the development and implementation of brand activation plans.
• Managing storytelling and expression of the brand to extend reach and impact.
• Collaborating with the Interactive and Design Coordinator/Partner in terms of brand planning, positioning, visual design, and experience.

Digital Marketing

• Collaboratively supporting websites under the division, including researching, creating, and publishing website content.
• Working with the MarTech and Growth Specialist/Partner, engaging in search engine optimization activities, including competitor analysis, search word assessment, keyword content integration, Google AdWords campaign management, A/B testing, and other activities.
• Overseeing and managing social media platforms, content, and performance.
• Collaborating with agencies to design and effectively execute channel strategy and media buying; dynamically minimizing cost and maximizing outcome.
• Leading the development, implementation, and performance reporting of email marketing campaigns.
• Monitoring and responding to customer online reviews.

Traditional, Out of Home, and Sponsorship Marketing

• Providing tactical support to sales teams in terms of marketing collateral, brand / product messaging, event coordination/attendance, client engagement, and other activities.
• Leading the tactical approach and execution of on-site signage.
• Working with industry publications and news media outlets to roll out earned and paid media.
• Orchestrating geo-targeted out-of-home campaign planning and execution.
• Pursuing amenity and building sponsorship naming rights.
• Developing and managing the submission of industry award applications.

Tactical Planning and Management

• Creating and managing implementation of marketing plans.
• Tracking expenditures to actively managing marketing budgets by project, as well as quarterly period.
• When required, providing/supplementing tactical planning/delivery to other regions and divisions.

Creative and Production Orchestration

• Receiving direction from the Interactive and Design Coordinator/Partner as well as collaborating with creative specialists, including creative directors, art directors, artists, designers, illustrators, photographers, typographers, and traffic managers.
• Providing business, brand, and creative direction, including scoping of work.
• Reviewing and co-approving project quotes, proofs, and phases of project delivery through preand post-production.
• Managing vendor (agency) contracts.
• Co-managing and maintaining digital assets and libraries.

Service Innovation

• Researching, designing, and engaging in experimentation to introduce new marketing services, maximize impact and/or drive efficiency.
• Oversee and support special projects being conducted within the division.

Other duties as needed

This role will also involve occasional office administration tasks to support the smooth running of the office. While these duties are not the primary focus of the role, all team members are expected to contribute as needed.

Qualifications

Education: A Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

Proven experience: 3-5 years of experience in marketing, with demonstrated success in tactical planning, brand activation, digital marketing, and project management; Experience in the home building or real estate industry, would be considered an asset.

Technical knowledge: Understanding of marketing principles, campaign planning, and brand management to support diverse initiatives effectively.

Skills

Strategic Thinking: Ability to analyze market trends and consumer data to support effective tactical planning and decision-making.

Project Management: Skilled in organizing, coordinating, and delivering multiple marketing initiatives within set timelines and budgets.

Content Creation: Proficient in crafting engaging and impactful content for digital and traditional marketing platforms.

Collaboration and Communication: Strong interpersonal skills to work effectively with internal teams, external vendors, and strategic partners.

Technical Proficiency: Familiarity with digital marketing tools, analytics platforms, and design software to optimize campaigns and track performance.

Education

Preferred

• Associate's degree or better in Marketing
• Associate's degree or better in Business Administration