Senior Product Marketing Manager

About Float

Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline spending and optimize cash flow, so they can focus on what matters most: growth. As one of Canada’s fastest growing companies and top-rated startups in 2024 and 2023, Float is customer-obsessed, passionate, and entrepreneurial, with a team that includes leaders from Uber, Shopify, Top Hat, Ritual, Ada, and more.

At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.

Our product

Float is Canada’s first finance platform designed to empower businesses with fast, flexible, and accessible financial solutions. Our integrated suite of products—including corporate cards, bill pay, reimbursements, and financial services—rethinks how companies access capital, streamline spending, and manage growth. Backed by world-class investors like Tiger Global, Golden Ventures, and Susa Ventures, we’re disrupting the global B2B finance space—and we’re looking for bold innovators to help shape the future of business finance.

About the Senior Product Marketing Manager role

We’re looking for an experienced and dynamic Product Marketing Manager to own our portfolio of innovative financial products and services, which are helping to redefine the business landscape for SMBs in Canada. Product Marketing at Float is a pivotal function. In this role, you’ll be reporting to our Director of Product Marketing, and partnering across Product, Sales, Customer Experience, Risk and Compliance, and Marketing to launch and scale adoption for brand new products that will help our customers grow their business, contribute to Float’s ambitious growth goals and redefine our position in the B2B landscape.

If you thrive in ambiguous situations, love the idea of pioneering brand new GTM strategies and want to play a meaningful role in disrupting the status quo in Canadian financial services, then this is the job for you.

As a Senior Product Marketing Manager at Float you will:

• Define and Execute GTM Strategy: Collaborate with senior leaders to craft go-to-market strategies that unlock Float’s next stage of growth, creating and refining positioning, messaging, pricing, and packaging to drive conversion and move the needle on core business metrics.
• Drive Product Adoption: Partner with Product to drive adoption of new and existing Float products through thoughtful content, enablement, and integrated multi-channel campaigns. Lead the charge on initiatives that contribute to post-sales revenue growth and long-term retention, while keeping the team focused on delivering a delightful customer experience.
• Leverage Data and Research: Conduct research and competitive analysis to inform GTM approaches, leveraging data and insights to ensure Float's offerings are competitive and differentiated. Serve as a market and customer expert for your portfolio.
• Act as Cross-Functional Liaison: Equip GTM teams with the product knowledge, content and training they need to sell effectively and drive conversion. Go deep to surface and understand the perspectives of various business stakeholders, translating insights into impactful product and marketing strategies.
• Craft Compelling Narratives: Distill quantitative and qualitative data into impactful product narratives that resonate with customers and the wider market, showcasing how Float’s products solve essential problems for our target audience.
• Identify Expansion Opportunities: Proactively identify opportunities to grow mature customers’ business with Float, using a strategic lens to develop segmentation and targeted journeys that help our users uncover relevant value-add products and services.

You’ll be great in this role if...

• You've got the experience. You have 5+ of product marketing experience, and have managed launches and other major GTM projects in previous roles with direct accountability for key business outcomes. Previous startup and financial products experience is a significant bonus.
• You have a passion for disruption. You have a genuine interest in creating change in Canada’s financial system or business landscape. The opportunity to educate the market on innovative new solutions excites you.
• You’re constantly learning and growing. You relish in the fact that everyday there is an opportunity to learn something new and become an expert. You’re a quick study and can learn on the fly. You stay curious, want to make mistakes, and grow from failure.
• You're customer-obsessed and data-oriented. You take a detailed, customer-centric approach to product marketing. You go deep to understand nuanced buyer needs in the context of a fast-evolving market landscape. You leverage insights from the market and customers to define the right problem for customers and position Float’s products as the solution. You seek data to inform your areas of focus and measure your impact.
• You're tenacious and results-driven – without ego. You are comfortable being accountable for high-level business objectives and have a one-team mentality, working cross functionally to help Float win vs. just focusing on the marketing function.
• You have a track record of cross-functional partnership. You excel in working with teams across different domains, such as sales, product, and customer success, to ensure a cohesive and integrated approach to product marketing.
• You're an excellent communicator. You have excellent communication skills and are able to craft compelling narratives and persuasive arguments in a variety of formats. You are a skilled listener who is able to understand and synthesize diverse perspectives and opinions. You are an evangelist, at ease speaking in front of prospects, customers, and employees about the value our products create.
• You’re an owner. You set a high bar for yourself and others, and enjoy fostering a culture of excellence. You’re eager to roll-up your sleeves to get building and create immediate impact.

This role won’t be a fit if...

• You prefer a highly structured work environment
• You are not super detail-oriented
• You are not comfortable working collaboratively and cross-functionally
• You are not comfortable with ambiguity and changing priorities
• You are uncomfortable with receiving and giving direct feedback
• You are uncomfortable with change
• You aren’t resilient
• You have an ego
• You aren’t extremely passionate about helping Float build the best business finance platform for Canadian companies and teams

Don’t meet every single requirement? If you’re excited about this role, and you strongly align with our values but your past experience doesn’t align perfectly, we encourage you to apply anyway. You may be the right candidate for this, or other future positions.

... and Perks of working at Float:

• Competitive compensation & total rewards
• Flexible work hours and time off when you need to recharge
• Small team = lots of autonomy to make an impact
• Opportunity to work with and learn from a world-class team
• A personal Float card with a quarterly stipend to spend on what matters most to you
• A dog-friendly office
• Being able to say you helped build Canada's best modern financial institution