Senior Performance Marketing Manager

We are seeking an experienced and results-driven Senior Performance Marketing Manager to lead our mobile gaming growth marketing and user acquisition efforts. This is a high-impact role where you will be responsible for managing user acquisition, optimizing campaigns, and driving growth across all major mobile ad networks. The ideal candidate will have a deep understanding of mobile gaming growth marketing, data-driven decision-making, creative testing strategies, and the ability to mentor a growing team of marketing professionals.

WHAT YOU WILL DO:

1. Lead and execute user acquisition campaigns across all major mobile app growth ad networks (Self Attributing Networks, DSPs, Rewarded Video Networks, etc).
2. Develop and implement mobile growth marketing strategies aimed at scaling user acquisition while optimizing for return on ad spend (ROAS), cost-per-install (CPI), lifetime value (LTV), and other key performance indicators (KPIs).
3. Leverage advanced data analysis techniques to track, measure, and analyze marketing campaign performance.
4. Develop comprehensive reports and dashboards to communicate campaign performance and insights to internal stakeholders.
5. Manage creative testing strategies to identify the most effective ads for different user segments.
6. Work closely with creative teams to design and execute A/B tests for different ad formats and creatives.
7. Act as primary point of contact for both internal teams (creative, analytics) and external stakeholders (ad networks, agencies).
8. Collaborate with the product team to align on user acquisition and retention goals, ensuring seamless execution of campaigns.
9. Provide mentorship and guidance to junior members of the growth marketing team, helping them develop their skills and expand their knowledge.

WHAT YOU WILL BRING:

1. Experience: Minimum of 3 years of experience in mobile gaming growth marketing, with a strong background in user acquisition and performance marketing across major ad networks.

2. Data Skills: Proficient in data analysis and visualization, with experience using tools such as Google Analytics, Tableau, SQL, or similar platforms.

3. Creative Testing: Strong understanding of creative testing methodology, ad creatives, and how to optimize for different user personas and acquisition channels.

4. Ad Network Expertise: Hands-on experience with mobile growth ad networks and platforms, and a proven track record of scaling successful user acquisition campaigns.

5. Analytical Mindset: Strong problem-solving skills and the ability to translate data into actionable insights to drive campaign performance.

Preferred Skills:

1. Experience in mobile gaming, particularly in user acquisition and marketing for free-to-play (F2P) games.
2. Familiarity with marketing automation tools.
3. Knowledge of app store optimization (ASO) and its integration with user acquisition is a bonus.

Compensation Range: $100K-$125K CAD per annum. Salary is determined by experience, skills, and capabilities.

WHAT DOES IT MEAN TO WORK AT ESG?

Established in 2011, East Side Games started as an indie game studio in east Vancouver. Today, we’re part of East Side Games Group (TSX: EAGR), and we’re a game developer, publisher, and technology provider. We enable creators to successfully deliver memorable mobile gaming experiences that players engage with every day. Through our proven tech kits and beloved brand partnerships, our games empower passionate fan bases to explore their favourite content in a fun, convenient medium, available in the palm of their hands.

The best part is, we’re fans first, which makes this adventure extra special. Our games and our team have the same goal; to be inclusive and for everyone. We get things done and our team is hands-on to step in, listen, and support, regardless of rank. We're remote-first, with monthly Townhalls, Friday Cheers, and Learning Labs to bring everyone together as a team. Have we piqued your curiosity? Then check out our Core Values and Benefits on our website! We note that our culture is not a monolith and is ever-changing based on the folks that make up our team here at ESG.

WE’RE BUILT ON THE FOUNDATIONS OF DIVERSITY AND INCLUSION

East Side Games is an equitable employer that values equity, diversity, and inclusion. We welcome and encourage people of marginalized backgrounds, particularly QTBIPOC folks, to apply, and will acknowledge and value the strengths you bring to foster yours and the studio's growth.

If this sounds like something you hoped for and more, and you’re enthused to build genre-defining narrative idle games, click the “Apply” button. If now is not the right time for you, but you know someone who would be a great match for us at East Side Games, check out our Referral Bonus on our website too! Let’s build great games together!

We can’t wait to hear from you!

Due to a small, but completely awesome recruitment team, only those candidates that qualify will be contacted. Thanks for your interest in ESG and we wish you the best of success in your job search!