Senior Marketing Manager - Digital Acquisition

Senior Marketing Manager - Digital Acquisition

Apply locations: Toronto, ON, CAN

Time type: Full time

Posted on: Posted 3 Days Ago

Job requisition id: R240032028

Application Deadline: 01/08/2025

Address: 33 Dundas Street West

Job Family Group: Marketing

The Senior Marketing Manager, Digital Acquisition is accountable for the development of digital strategies and tactical plans in support of the digital experience for Everyday Banking Marketing. This role is responsible for managing large scale digital campaign executions, and will work in collaboration with the Personal Banking Marketing team to review and optimize SEM, Social, Digital Display, and Affiliate marketing. The Senior Marketing Manager will oversee the end-to-end support of digital marketing campaigns/programs from inception through launch, and performance tracking.

• Acts as a trusted advisor to assigned business/group.
• Influences and negotiates to achieve business objectives.
• Recommends and implements solutions based on analysis of issues and implications for the business.
• Identifies emerging issues and trends to inform decision-making.
• Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.
• Helps determine business priorities and best sequence for execution of business/group strategy.
• Conducts independent analysis and assessment to resolve strategic issues.
• Builds effective relationships with internal/external stakeholders and ensures alignment.
• Breaks down strategic problems and analyses data and information to provide insights and recommendations.
• Monitors and tracks performance and addresses any issues.
• Designs and produces regular and ad-hoc reports and dashboards.
• Provides input into the planning and implementation of operational programs.
• Coordinates budgets and reporting to track actual results vs budget.
• Integrates information from multiple sources to enable more efficient processes, enhanced analysis and/or streamlined reporting.
• Leads/participates in the design, implementation and management of core business/group processes.
• Acts as the day-to-day contact for vendors; supports the implementation, maintenance, and sustainment of vendor solutions.
• Develops and implements short- and long-term plans/strategies, activation plans, schedules, budgets, communications and tactical plans, as required and develops and maintains ongoing test and learn agenda.
• Monitors progress against milestones, recommends and implements adjustments as necessary to meet business objectives.
• Oversees/coordinates the development and distribution of marketing solutions per assigned channels/media for campaigns, partnerships, and special events/conferences.
• Develops and maintains relationships with internal/external partners to include vendors and suppliers.
• Identifies emerging issues and trends to inform decision-making.
• Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus.
• Provides specialized consulting, analytical and technical support.
• Exercises judgment to identify, diagnose, and solve problems within given rules.
• Works independently and regularly handles non-routine situations.
• Broader work or accountabilities may be assigned as needed.

Qualifications:

• Typically between 5 - 7 years of relevant experience and post-secondary degree in related field of study focusing on direct response media.
• Degree/diploma in marketing, advertising or communications.
• Advanced experience in developing Marketing and Customer Communications plans.
• Advertising and/or creative agency experience an asset.
• Deep knowledge and technical proficiency gained through extensive education and business experience with a solid understanding in digital channels and digital success metrics.
• Verbal & written communication skills - In-depth.
• Collaboration & team skills - In-depth.
• Analytical and problem-solving skills - In-depth.
• Influence skills - In-depth.
• Data driven decision making.
• Hybrid working environment, expectation to work at BMO office twice per week.

Salary: $68,000.00 - $126,000.00

Pay Type: Salaried

The above represents BMO Financial Group’s pay range and type. Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards.

About Us:

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people