Senior Marketing Manager, Channel and Presence Expansion

Senior Marketing Manager, Channel and Presence Expansion

Position Snapshot

Job Title: Senior Marketing Manager, Channel and Presence Expansion
Business area: Nestlé Canada Inc.
Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8; Hybrid

A little bit about us
While Nestlé is known for KitKat, Gerber, Nescafe, and Häagen-Dazs, our recipe for success comes down to one thing: our people. We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,000+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward. Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

What to Expect:
You will be leading the division’s retail and channel marketing vision and strategy for our suite of leading global and local brands (KitKat, Aero, Turtles, Smarties, Coffee Crisp) and season (Halloween, Christmas etc). You will drive strategies that improve category and brand presence in retail, driving objectives through shopper-centric solutions. By bringing to bear insights from consumers, categories, channels, customers, and competitors, you will develop impactful shopper and customer value propositions and channel expansion plans. Collaborating with sales and marketing teams, you will ensure these propositions resonate, encouraging business growth, innovation, and insights.

A day in the life:

• Develop and implement comprehensive category-level strategies and programs based on Demand Moments to drive growth, including a three-year presence plan, channel expansion plans, and shopper marketing programs that elevate strategic partnerships (NHL, Formula One) and align with brand teams and category sales development.
• Develop and validate Availability, Visibility and Accessibility tools to support innovation and renovation plans, and test new shopper engagement strategies.
• Lead the Divisional Retail Development Strategy in partnership with category sales development, prioritizing in-store initiatives around key opportunities and leading all aspects of retail development programs.
• Identify shopper insight gaps affecting Market Business Strategy delivery and develop insights in collaboration with the Marketing Intelligence Manager for both online and offline channels, sharing findings with brand teams and category sales development.
• Collaborate on eContent and E-Commerce strategies, divisional eSearch and Digital Shelf strategy, and craft deployment plans for commercial planning.
• Achieve divisional Availability, Visibility and Accessibility (AVA) efficiency goals, improve strategies, and boost profitability.
• Mentor a high performing team of three individuals.

Role Requirements

• University degree or equivalent experience in Business or Marketing.
• Possess eight years of experience in Sales and Marketing, leading brand marketing and shopping plan, including digital and media strategies and e-commerce, along with three years of proven experience in people management.
• Proven strategic and execution skills with track record of delivering strong growth results and developing insight-based category strategies and planning.

Preferred Skills

• Proven capability in transforming processes and strategies, crafting standard methodologies, and efficiently coordinating critical, intricate divisional strategic projects.
• Strong understanding of focus retailers and their go-to-market strategies, coupled with extensive cross functional project management experience and knowledge of end-to-end business operations.

What you need to know

We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.