Senior Marketing Manager

The Basics

Company HQ: Strathroy, ON

Work Location: Strathroy, ON

Salary: $100,000 to $110,000

Opportunity: This job posting is for one of tbk's valued clients, Bluewater Trailers. As Ontario’s largest trailer dealer, Bluewater Trailers is a family-run business known for exceptional customer satisfaction and industry-leading innovations. We’re assisting them in their search for a talented Senior Marketing Manager to join their growing team and lead their marketing initiatives.

About Bluewater Trailers: Bluewater Trailers is Ontario’s largest trailer dealer, known for outstanding customer satisfaction with over 1,000 Google reviews and a remarkable 4.9-star rating. As a growing family-run business, we were the first in Canada to offer an online "build & quote" tool, and an upgraded version of this tool is set to launch next year. We’re looking for a talented Senior Marketing Manager to join our team and help us deepen connections with our audience, drive growth, and elevate our brand.

About the Role: As the Senior Marketing Manager, you’ll own and drive Bluewater Trailers’ marketing initiatives in a role involving day-to-day onsite collaboration. This position is ideal for a versatile marketing professional with 10+ years of experience eager to make a meaningful impact. With the support of an agency for strategic guidance, you’ll lead multi-channel campaigns, develop strategies for both B2B and B2C markets, create engaging content, and present performance insights to senior leadership.

Key Responsibilities:

• Digital & Traditional Marketing: Lead cross-channel advertising campaigns to drive leads and expand brand visibility.
• Social Media Management: Engage with our community; develop and manage content, including video production and editing.
• Email Marketing: Design targeted email campaigns to nurture leads and boost conversions.
• B2B & B2C Strategy Development: Tailor marketing strategies to reach niche markets, such as lawn maintenance businesses.
• Reporting & Analytics: Create and maintain dashboards in Looker Studio to share key insights with senior leadership.
• Messaging & Copywriting: Develop messaging that resonates across B2B and B2C segments.
• SEO & Website Maintenance: Manage onsite SEO, optimize the website, and enhance the user experience.

Technical Skills:

• Analytics & Reporting: Google Analytics, Google Search Console, Looker Studio
• Advertising Platforms: Meta Ads (Facebook/Instagram), Google Ads
• SEO: Onsite SEO strategy and optimization
• Content Management: Familiarity with CMS tools like WordPress
• Email Marketing: Proficiency in email platforms (e.g., Mailchimp, HubSpot)
• Social Media & Video Tools: Experience with organic social media management, video creation, and editing tools (e.g., Adobe Premiere, Canva)

About You:

• Experience: 10+ years in a marketing role, ideally with agency or in-house experience.
• Data-Driven: Proficient in analytics, reporting, and performance presentations.
• Creative & Strategic: Skilled in designing campaigns that resonate with diverse audiences.
• Ability to work on-site: This role is 100% on-site, five days per week.

Why Bluewater Trailers?:

• Compensation & Benefits: Competitive salary of $100,000 - $110,000, with benefits.
• Work-Life Balance: We believe in a healthy work/life balance for all employees.
• Team Culture: Be part of a supportive team with monthly lunches and regular team-building activities.
• Growth & Innovation: Join a business leading the industry in customer-focused innovation.

Family Environment: Work within a friendly, family-run business committed to long-term employee success.