Senior Market Manager - Campaigns

Jobs by Category: Sales and Marketing

Job Function: Marketing

Status: Full Time

Schedule: Regular

Description

Join our team and what we'll accomplish together

TELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a global-leading health and well-being provider – encompassing physical, mental and financial health – TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees.

As the Senior Marketing Manager, Campaigns & Demand Generation, you'll play a crucial role in driving the paid campaigns and demand gen supporting our top of funnel and content marketing globally. You'll build the engine that creates awareness of our organization, thought leadership and optimizes paths to conversion for employers and partners worldwide. Together, we'll drive demand, increase brand visibility and encourage meaningful engagement with our target audiences.

What you'll do

• Develop and execute data-driven, multi-channel demand generation strategies targeting Global markets
• Lead end-to-end campaign management with budgets of >$1M across paid digital channels (LinkedIn, Google ads, emerging channels, etc.)
• In collaboration with regional teams, develop market sizing, audience targeting and segmentation strategies to optimize spend, content development and find growth opportunities to stay ahead in the market
• Optimize conversion paths through advanced marketing analytics and attribution modeling
• Collaborate with the larger team to manage marketing automation platforms to create sophisticated nurture campaigns
• Create comprehensive performance dashboards and ROI analysis for stakeholder reporting
• Manage relationships with external agencies and vendors related to paid marketing initiatives
• Mentor and guide junior team members in paid digital marketing practices

Qualifications

What you bring

• Bachelor's degree in Marketing, Digital Media or a related field
• 7+ years of experience in digital marketing with a strong focus on paid campaigns
• Proven track record of developing and implementing successful digital marketing strategies for global brands
• Strong business acumen with an ability to evaluate ideas against business needs and success criteria
• In-depth knowledge of best practices for campaigns and user journeys at the top of funnel
• Expertise in paid digital advertising platforms, including but not limited to LinkedIn, Google Ads
• Strong analytical skills with experience gleaning key insights for optimization
• Excellent project management, communication and presentation skills
• Ability to work collaboratively in a fast-paced, cross-functional environment

Great to haves

• Self-starter – able to work independently; anticipates needs and takes initiative
• Analytical – able to quickly synthesize key information and take action to drive results
• Organized – excellent time management and prioritization skills
• Adaptable – comfortable working in a dynamic, quickly evolving environment
• Problem-solver – able to easily pivot and find new, innovative solutions
• Team-oriented – exceptionally strong interpersonal skills, works well with individuals across teams
• Leader – able to create clarity and define success in a way that motivates and inspires a team
• Coach-like – guides and empowers team members through feedback, questions, and support to foster growth and maximize potential
• Customer-focused – pays close attention to the pivotal details that impact clarity and delight in the customer journey

Salary Range: $90,000-$134,000

Performance Bonus or Sales Incentive Plan: 15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more …

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.