Senior Manager Product Marketing (Remote)

Senior Manager Product Marketing | Info-Tech Research Group | Canada

We are seeking an experienced B2B Product Marketing Senior Manager with a deep understanding of technology and marketing to senior leaders to develop and drive our product marketing practice.

The ideal candidate will be both strategic and hands-on, applying a fluid understanding of technology, customer segmentation, and the buyer journey to create messaging, content, and value propositions that differentiate us in the market and form the marketing foundation for an integrated go-to-market framework.

The Senior Manager of Product Marketing is a key strategic role that will be responsible for product market planning & strategy, product ABM programs, sales enablement assets, and driving the integrated go-to-market product process from launch strategy to in-market execution. This role requires a strong and experienced marketer who will build and guide a next-gen product marketing function. The candidate will bring years of B2B IT experience and industry best practices to create an inspired and structured product marketing discipline.

Key Responsibilities:

1. Sales Enablement: Enable sellers to articulate the competitive value, buyer mindset, and unique differentiation of our offerings. Collaborate with sales to produce sales and marketing plays, offers, and playbooks. Identify and prioritize all collateral requirements and collaborate with Product Management and Design teams to build/update key pieces of collateral.
2. Integrated Product Marketing: Develop marketing strategy for product and top-tier research offerings including new product launches, tiered account-based marketing programs, and packaging, bundling, and promotional offers to drive impact, industries, buyers, and accounts. Collaborate with stakeholders to build messaging frameworks including value propositions, key messages, benefits, and target personas. Guide marketing peers to support creation of social, campaign content, web copy, and derivative assets, providing context and insight into buyer mindset and technology. Drive integrated go-to-market strategy, plan, and launch coordinating across stakeholders and divisions to drive consistent, transparent, and integrated go-to-market execution and impact.

Key Selection Criteria:

1. College Degree BA/BS.
2. 5+ years product marketing experience, preferably in the tech sector or technology-focused companies.
3. Proven expertise managing large enterprise B2B marketing at scale, in a fast-paced & hands-on environment.
4. Experience working in a matrixed environment, can manage change and multi-task across projects & teams.
5. Experience marketing and creating content for core IT functions or capabilities such as data & analytics, AI, and cybersecurity.
6. Experience marketing to CIOs and IT leaders.

Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.

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