Senior Manager, Digital Consumer Growth

Job Description:

At Arterra Wines Canada, we love inspiring the big and small moments that happen when our products are shared and enjoyed. For us it’s not just about what’s in and on the bottle, it’s what happens in people’s lives when we’re a part of them that keeps us thirsting for more and not resting on our laurels as Canada’s largest and most enjoyed wine company. We put the consumer at the center of everything we do and we’re looking for people who do the same.

Job Summary:

We are seeking a Senior Manager, Digital Consumer Growth to drive revenue, profitability and build targeted customer portfolios across our digital channels. This role will own the P&L for digital consumer growth, focusing on scalable acquisition, retention, and monetization strategies for our DTC businesses, including e-commerce and wine club subscriptions. Ideal candidate has a strong commercial mindset, is data-driven, and thrives in a fast-paced, growth-oriented regulations driven environment.

Key responsibilities:

1. Own and manage the P&L for digital consumer growth, ensuring profitable revenue growth across DTC channels. Serve as a thought leader on digital growth.
2. Develop strategies to increase wine club memberships and subscriptions, ensuring long-term profitability. Implement data-driven pricing, bundling, and promotional tactics to drive sales.
3. Lead performance marketing initiatives, including paid search, Google and Meta with a focus on scalable and profitable customer acquisition. Develop data-driven audience segmentation strategies to increase conversion rates and lower CAC.
4. Establish and track KPIs such as revenue, margin, CAC, ROAS, LTV, and churn. Use A/B testing and conversion rate optimization (CRO) to continuously improve digital performance. Provide monthly P&L analysis and strategic recommendations to cross-functional teams and leadership.
5. Lead cross-functional projects with brand marketing, estate, and finance teams to align digital growth initiatives with annual goals. Manage external agencies and partners, ensuring optimal budget utilization and performance.

Qualifications:

Education:

1. Bachelor's Degree in Business, Digital Marketing, or related field.

Experience & Qualifications:

1. 5+ years in digital marketing, e-commerce, or growth strategy, with direct P&L responsibility.
2. Strong financial acumen with the ability to translate digital investments into P&L growth.
3. Proven success in scaling digital revenue and optimizing profitability in a DTC, CPG, or retail environment.
4. Strong expertise in performance marketing, paid media, CRM, and e-commerce optimization.
5. Proficiency in Google Analytics, CRM platforms, and e-commerce tools.

What we offer:

1. Competitive salary and bonus.
2. Benefits and Pension Plan.
3. Product Allowances.
4. An organization that cares about Corporate Social Responsibility.
5. Tuition reimbursement.
6. Training & Development Programs.
7. An opportunity to learn about the world of wine.

COMPENSATION: Budgeted Range – ($114,246.00 - $147,848.00)

The budgeted range takes into account several factors and qualifications that are considered in making compensation decisions including experience, education, training, licenses, certifications, and other business and organizational requirements. Base pay is only one component of the total rewards offering at Arterra.

We are committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to inform us should you have any accessibility or accommodation needs.