Senior Manager, Demand Generation

We at Security Compass are on a mission to create a world where we can trust technology by enabling organizations to shift left and build secure applications by design. Our flagship product, SD Elements, helps organizations to reduce cyber risks by taking an automated, developer-centric approach to threat modeling, secure development, and compliance. This, combined with our industry-leading e-Learning offerings, allows us to support our customers in accelerating software time-to-market without sacrificing security.

We are looking for a proven Demand Generation Manager to lead the development and execution of our demand generation strategy. Your expertise in marketing automation, lead generation, and digital marketing will be pivotal in creating and implementing successful campaigns that drive revenue growth. Reporting directly to our CMO, this role will be collaborating closely with cross-functional teams. You will be responsible for every stage of demand generation, from conceptualization and design to testing and successful deployment, ensuring our campaigns drive innovation and provide value in the rapidly evolving field of marketing.

We are open to candidates across Canada. We are a remote-first company with a head-office in Toronto. We don't mandate team members to come in on a particular schedule, however we encourage team members to come into the office to foster connection with their colleagues on a schedule that works for them personally.

What you'll do

• Hands-on development and execution of ABM marketing campaigns, including campaign flow, prospects emails via Pardot, LinkedIn advertising, landing pages and form creation, A/B testing, and media placement.
• Develop and optimize landing pages, set up forms, conduct A/B testing, and manage page engagement metrics to improve conversion rates.
• Understand the B2B buyer's journey to develop integrated marketing plans, including communication and engagement strategies across omnichannel tactics.
• Enable and work closely with Sales to meet/exceed sales goals through demand generation initiatives and develop multi-channel, nurture programs that incorporate lead scoring and prospect activity/ behaviour to engage prospects and drive revenue.
• Monitor, analyze and report on campaign performance to maximize ROI and sales (making recommendations for alternatives where appropriate).

What you'll need to succeed

• 5+ years of B2B marketing experience including experience working with CRM systems (ideally Salesforce.com), and marketing automation platforms (ideally Pardot).
• 2+ years of ABM experience including experience working with ABM Platforms (ideally Demandbase).
• Experience with LinkedIn Campaign Manager, with an ability to leverage diverse campaign formats to maximize audience engagement.
• Proven experience developing and executing successful demand generation campaigns.
• A solid understanding of lead flow processes and best practices for design within a large enterprise B2B marketing/sales cycle.

Why Security Compass?

• Meaningful Work: We contribute towards making technology in the world more secure and our vision is one of a world where we can trust technology.
• Trust: It's important to us that you trust those you work with and are empowered to be yourself. To build this trust and transparency, we encourage open, respectful communication.
• Innovation: We encourage you to explore ideas and test new theories, both in your work and in your individual career development plan.
• Growth: We make your growth and learning a priority by allocating all our employees with a dedicated learning & growth budget. We give our team members tools and support to be the drivers of their careers and encourage knowledge sharing.
• Life-Work Integration: We create an environment where you can integrate your work with life in a way that makes sense for you with our hybrid or remote working model, flexible work hours, and unlimited vacation!
• Fun: We could not have good culture without good fun, and we don't underestimate its importance. Our casual atmosphere promotes camaraderie, fun and helps bring people together.
• Embracing Diversity, Inclusion and Equity: We speak up for inclusion and celebrate diversity in thought. Our goal is to create a safe, equitable workplace where everyone feels like they belong.

What does the interview process look like?

• Phone Interview: You'll start with a 20-minute phone screen with someone from our Recruitment team to learn more about your background and goals for your next role.
• Hiring Manager Interview: This is an opportunity to meet with the CMO and learn more about the role, the team and the specifics of the role, while they learn more about your job specific experience and how you like to work.
• Practical Assessment: A written practical exercise you can do in your own time that can be AI assisted.
• Peer Panel Interview: Meeting with Product Marketing, Marcom and Sales who this role will be working with closely.
• Culture-Add Interview: 30-minute virtual meeting with either our Chief People & Culture Officer or CEO to learn how your values align with our CCOAR values of Customer Focus, Collaboration, Ownership, Authenticity and Respect.

Click here to start imagining your future at Security Compass!

Security Compass is an equal opportunity employer. We are committed to meeting the accessibility needs of all individuals in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code (OHRC). Should you require any accommodation, please inform hr@securitycompass.com so that an inclusive and barrier free process can be provided for candidates taking part in all aspects of the hiring process. All information provided will be addressed confidentially.