Senior Growth Marketing Manager

Does driving growth at one of Canada’s fastest growing startups excite you?

Then Jobber might be the place for you! We’re looking for a Senior Growth Marketing Manager to be part of our Marketing department.

Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With Jobber they can quote, schedule, invoice, and collect payments from their customers, while providing an easy and professional customer experience. Running a small business today isn’t like it used to be—the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. That’s why we put the power and flexibility in their hands to run their businesses how, where, and when they want!

Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more. Jobber has also been named on the Globe and Mail’s Canada’s Top Growing Companies list, and Deloitte Canada’s Technology Fast 50, Enterprise Fast 15, and Technology Fast 500 lists. With an Executive team that has over thirty years of industry experience of leading the way, we’ve come a long way from our first customer in 2011—but we’ve just scratched the surface of what we want to accomplish for our customers.

The team:

The Demand Generation team at Jobber collaborates to develop, manage, and optimize integrated campaigns that drive leads for our self-serve and sales-assisted funnels.

We’re seeking a senior and highly strategic growth marketer to drive results across well-established app marketing programs and develop new acquisition channels. As a valued member of the Demand Gen. team, you’ll work cross-functionally to generate awareness among home service businesses, convert and monetize existing in-market demand, and help prospects keep Jobber top-of-mind.

The role:

Reporting to the Growth Marketing Team Lead, the Senior Growth Marketing Manager will own the design, implementation, and analysis of programs to drive customer acquisition across various mobile advertising platforms (e.g. Apple Search Ads, Google App Campaigns, TikTok, etc.) and mobile DSPs. You will work collaboratively with Product, Sales, and Analytics stakeholders to ensure an optimal customer experience and conversion rates at each stage of the customer journey. You will be given autonomy to hold yourself accountable for decisions, outcomes, and timelines that impact your results.

The Senior Growth Marketing Manager will:

• Dig into the data. You’ll leverage customer and performance data to draw insights, develop hypotheses, and proactively recommend opportunities to establish new mobile acquisition channels.
• Figure out what we need and make it happen. In addition to pioneering new channels, you’ll design the roadmap and be responsible for scaling and optimizing existing mobile lead generation and direct acquisition programs.
• Flex your project management abilities. You’ll need to keep multiple concurrent projects, programs, and campaigns on schedule, on budget, and within scope.
• Collaborate with other Marketing teams. Our Marketing department is highly collaborative, so you’ll coordinate with teams like Design, Lifecycle Marketing, and Product Marketing to make magic.
• Communicate your findings to other stakeholders. As you build your ideas, you’ll have the opportunity to own your program’s success. You’ll do this by presenting and explaining your growth proposals to stakeholders. You’ll also communicate progress and present results and insights to the leadership team on a routine basis.

To be successful, you should have:

• 5+ years experience in performance or growth marketing and project management.
• Experience leveraging mobile advertising platforms (e.g Google Ads, Meta, Microsoft Ads, ASA, TikTok) to acquire customers and optimize for ROAS.
• A proven track record of directly and efficiently managing a $1M+ performance marketing budget and being responsible for customer growth and revenue targets.
• Leverage app attribution tools (e.g. AppsFlyer) to track in-app events, campaign effectiveness, and optimize spend.
• Experience partnering with MarOps to troubleshoot data pipelines and tracking for app campaign measurement and optimization.
• An entrepreneurial outlook, plenty of motivation, and a passion for helping small businesses succeed.
• Experience leveraging a scientific, data-driven approach to build and scale net new app customer acquisition channels through incremental testing and optimization.
• Ability to extract and action meaningful insights from analytics platforms and/or CRMs (e.g. Data Studio, Google Analytics, Salesforce, Tableau).
• Drive creative testing to optimize the customer journey and campaign performance.
• Flexible, responsive, and able to prioritize multiple tasks as needed and work with a sense of urgency to meet deadlines in a fast-paced, dynamic work environment.
• Demonstrated ability to work with cross-functional teams and communicate proactively.
• An affinity for using data and compelling storytelling to persuade and inspire others to resource your programs rapidly.
• Self-motivated with the ability to prioritize, work independently, and learn quickly.

It would be nice (but not a deal-breaker!) if you had:

• Knowledge of software-as-a-service (SaaS) and standard performance metrics.
• Bachelors or masters degree in business administration or equivalent experience.