Senior Graphic Designer, Marketing

About Willful

At Willful, we’re on a mission to make estate planning simple, affordable, and accessible for Canadians. Since 2017, we’ve helped over 150,000 people create wills and power of attorney documents. Through partnerships with Wealthsimple, Scotiabank, CIBC and Amazon, we’re transforming how Canadians plan for the future.

We’re looking for a Senior Graphic Designer who shares our vision to make a positive difference in Canadians' lives. This role is vital in ensuring that every interaction with our brand reinforces trust, provides value, and helps more Canadians feel the peace of mind that comes from protecting their families.

As part of our team, you will lead and elevate the creative strategy behind our marketing initiatives, shaping the visual identity of the Willful brand across digital, print, traditional media and partner channels.

Your Role at Willful

As Willful’s Senior Graphic Designer, you’ll be accountable for shaping and upholding the visual brand and developing visual concepts and creative assets that resonate with our audience. You’ll report to Willful’s Director of SEO and Organic Channels and collaborate cross-functionally with senior stakeholders to create impactful visuals that drive awareness, engagement, and conversion across the customer lifecycle.

Key Responsibilities:

• Own the visual brand, working together with Product Design to ensure seamless alignment between marketing and product visuals, creating cohesive customer experiences across all touchpoints.
• Develop visual concepts that inspire, engage and convert customers across every stage of the lifecycle.
• Design responsive web pages in Figma and build them in Webflow.
• Create email templates and promotional email campaigns in Mailchimp.
• Design digital ads and social content that align with our brand voice.
• Develop print and co-branded assets for partner collaborations.
• Collaborate on conversion-focused design experiments to optimize web and email marketing performance.
• Craft internal and external presentation decks and corporate assets that reflect Willful’s identity.

Who You Are:

• Customer-first mindset: Understanding of design’s role in driving engagement, conversion rates, and brand affinity across the customer lifecycle.
• Strong design aesthetic: A natural eye for clean, modern, and effective design that inspires users to take action.
• Proven marketing design experience: A strong portfolio showcasing your expertise in web, email, digital, and print design.
• Proficiency with design workflow and tools like Figma, Webflow, and Mailchimp (or similar).
• Excellent collaboration skills: You work well cross-functionally and thrive in a fast-paced environment.
• Bonus skills: Experience with motion graphics, animation, or video editing.
• Empathy is one of your top traits: You value collaboration and diversity of thought, and you thrive in a supportive, team-driven environment.

We’re looking for the right person to join our team! We don’t care where you went to school—or if you went to school—as long as you have a proven track record of marketing success.

Even if you don’t check off all the boxes but you think you’d be a good fit for the team—we encourage you to apply.

Perks + What we offer

• Competitive salary and participation in employee stock option plan (ESOP).
• Comprehensive benefits plan, including health, dental, and vision.
• Flexible perks including the choice of a health spending account (HSA) or RRSP matching.
• A $500 wellness budget to support your physical, mental, and emotional health.
• Monthly meal and entertainment budget.
• 4.5 day work week and flexible work hours to accommodate both work and home life.
• Company-wide “recharge” days off in December in addition to your vacation time.
• Competitive parental leave policy.
• Fun and inclusive virtual team events.
• In-person team and company-wide events (last year, we went to the Dominican Republic).

We’re building a diverse team

Willful is committed to building a diverse team and encourages applications from individuals from underrepresented groups, including but not limited to women, racialized individuals, Indigenous people, LGBTQ+ individuals, and persons with disabilities. We are also committed to providing reasonable accommodations to applicants with disabilities during the recruitment process.

Work where you want to

We’re looking for the right person to join our team, so this role isn’t limited by geography and will be 100% remote. The only requirement is that you must be legally able to work in Canada. You will be required to attend in-person company retreats and strategic planning sessions several times a year.

Start date

ASAP

Interviewing at Willful

Here’s what you can expect.

1. Interview with Director, SEO and Organic Channels (45 min).
2. At-home assignment.
3. Assignment review and final interview with Willful’s Director, SEO and Organic Channels, CRO, and Product Designer (60 min).
4. References.
5. Meet the team.
6. Offer.