Senior Director of Strategic Marketing, General Medicine

Recognized as one of Forbes 2024 “America's Best Large Employers” and named to the Forbes 2024 "Best Employers for Diversity", Labcorp is seeking to hire a Senior Director of Strategic Marketing, General Medicine.

The Senior Director of Strategic Marketing is responsible for leading a team of product managers and for developing and executing the overall general medicine marketing strategy. The successful candidate will serve as a key member of the Marketing Extended Leadership team, relevant Business & Technical teams and serve as a strategic commercial partner to the business unit and sales teams as well as the scientific, clinical, and R&D teams. This position requires a seasoned marketing professional and people leader with a deep understanding of marketing principles, strategies, and tactics, as well as experience leading and managing commercial teams. Experience in healthcare and diagnostics is a strong plus for this role. The Senior Director of Strategic Marketing reports to the Head of General Medicine, Women’s Health & Genetics marketing.

Responsibilities:

• Develop and execute marketing plans that achieve business objectives across multiple channels and audiences

• Oversee the development of creative assets, messaging, and positioning in alignment with brand guidelines, strategy, and business objectives

• Budgetary stewardship for all marketing initiatives and work with Customer Marketing Director Finance and Market Insights team to track ROI and conversion rates or other business KPIs to prioritize & optimize spend

• Analyze customer data to develop insights that inform marketing strategies and tactics

• Work closely with market research to understand customer beliefs, needs, preferences, and trends

• Lead team to develop strategic go-to-market plans for screening and diagnostic tests and solutions

• Work with sales leadership to create demand generation programs that drive pipeline growth

• Deliver high-quality results on time and within budget, leading and inspiring your team to do so also

• Lead a team of marketing professionals, providing guidance, mentorship, and career development

• Keep abreast of industry trends and best practices, sharing knowledge with the team and applying learnings to improve performance

• Develop and maintain relationships with key stakeholders across the organization, representing General Medicine and Marketing across the enterprise

• Develop marketing strategies that align with the company’s overall objectives, including creating product or service offerings that meet assigned customer needs

• Develop and implementing long-term strategies for growing brand awareness and increasing market share

• Managing relationships with vendors and suppliers to ensure that products are delivered on time and according to specifications

• Oversee all stages of the product development process from concept to production, by leading product managers and working cross functionally with other departments

• Collaborate with other department leaders to ensure marketing initiatives are aligned with overall business and scientific strategy.

• Conduct market research and analyze consumer trends to inform marketing strategy and product development.

• Develop and manage the marketing budget, ensuring the efficient and effective use of resources.

• Oversee the creation of all marketing materials, including advertising, sales collateral, and digital content for General Medicine

• Work with customer marketing/marcomm leads to provide strategic input for execution of marketing campaigns across multiple channels, including social media, email, and traditional advertising.

• Monitor and report on the effectiveness of marketing initiatives, using data to inform decision-making and adjust as needed. Partner with business senior leaders and their teams to drive impact against company mission to improve health, improve lives

• Excellent strategic thinking and problem-solving abilities.

• Follow through on commitments and be accountable for your actions and decisions.

• Adaptability - being able to adjust to changes in the workplace, including changes in priorities, procedures, and technology.

• Big-picture thinking: Being able to see the broader context and understand how individual decisions impact the organization as a whole.

• Analytical thinking: Being able to gather and analyze data, identify trends, and draw meaningful insights.

• Sound decision-making: Being able to evaluate different options, weigh the pros and cons, and make informed decisions based on available information.

• Risk management: Being able to identify potential risks and develop strategies to mitigate them.

• Goal-oriented thinking: Being able to set clear goals and develop actionable plans to achieve them.

• Communication skills: Being able to communicate complex ideas and strategies clearly and effectively to others in the organization.

Required Skills and Qualifications

• 10+ years’ experience developing and executing marketing strategy

• 3-5 years in leadership roles with direct reports

• Strong analytical skills and experience using data to inform marketing decisions

• Excellent written and verbal communication skills, including to senior executives

• Demonstrated leadership, including influencing without authority

• Operates with a growth mindset and navigates ambiguity with curiosity and a solution-oriented approach

• Education: Bachelor's degree in marketing, sales, business administration, life sciences, or a related field. A master's degree is preferred.

Preferred Skills and Qualifications

• Professional experience in diagnostics and/or experience working in the healthcare industry

• Prior market research, marketing communications, marketing operations or agency experience

• Experience with demand generation or sales

• Proven project management experience

• Budget development and oversight experience

Application Window: Application window will close on October 7, 2024

Pay Range: $200,000 - $225,000 annually + annual bonus and equity eligibility

Benefits: All job offers will be based on a candidate’s skills and prior relevant experience, applicable degrees/certifications, as well as internal equity and market data. Regular, full-time, or part-time employees working 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(K), ESPP, Paid time off (PTO) or Flexible time off (FTO), Commissions, and Company bonus where applicable.

Labcorp is proud to be an Equal Opportunity Employer:

As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic.

We encourage all to apply

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