Senior Director Marketing| Hamilton Arena

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

The Senior Director of Marketing is a member of the senior management team for Oak View Group (OVG) at Hamilton Arena. The position is responsible for the planning and implementing of the arena marketing strategy including brand, ticket sales, media buying, partnership marketing, social and digital media. The Senior Director of Marketing acts as liaison and works in collaboration with OVG / OVG Canada and other arena stakeholders to ensure brand alignment.

This role pays an annual salary of $135,000 to $165,000 CAD and is bonus eligible.

Benefits for FT roles include Health, Dental and Vision insurance, Pension matching, and paid time off (vacation days, sick days, and 11 holidays).

This position will remain open until May 23, 2025.

Responsibilities

• Develop and oversee strategic marketing plans with the objective of attracting large scale music events, sporting events, community events and beyond.
• Build arena marketing platforms to support the promotion and ticket sales of approximately 60 concerts/entertainment events and 45 community/rental events each year.
• Effectively work with Executive Management Team to create meaningful brand and performance KPIs that can be tracked and reported over time.
• Evaluate the impact of marketing programs in achieving their stated objectives.
• Build training programs for event staff to achieve first-in-class fan experiences.
• Serve as an asset to the OVG Sponsorship team on day-to-day sponsorship proposals, implementation, and fulfillment.
• Develop arena marketing best practices and workflows. Assist with development of plans for backstage, tour, and artist hospitality.
• Set digital strategy and build and maintain website, digital marketing, e-commerce, and all social media platforms.
• Remain current on industry trends and local market insights to inform marketing strategies.
• Work with OVG staff to ensure consistency and accuracy on the event settlement process.
• Foster long-term relationships with key accounts while building a path to renew annual business.
• Fully evaluate marketing programs and use learnings to inform future tactics.
• Represent OVG at industry conferences and networking events to enhance employer branding.

Minimum Requirements

• 7+ years’ experience in a marketing role at a large sports and/or music entertainment venue.
• Experience in relationship management including promoters, Ticketmaster and other partners.
• Bachelor’s degree in Marketing or an equivalent combination of education and experience in the field. Proven ability to think strategically with a willingness to roll up sleeves and execute on projects.
• Experience with creating successful marketing programs that focus on the fan experience.
• Must be adaptable with the ability to work under pressure to meet deadlines.
• Proven experience in successful media buying and ad campaigns.
• Experience managing owned marketing channels including digital and social.
• Strong verbal and written communication skills, with an expert ability to present and communicate new ideas and concepts.
• Exceptional experience in leading, motivating and developing employees.
• A high degree of personal integrity and consistently put the interests of the organization first. Strong ability to support creative ideation to enhance brand equity while supporting company culture, values and objectives.
• Must be a fierce communicator and cross-organizational collaborator.

Preferred Experience & Qualifications

• Experience with marketing large-scale events in a stadium or concert setting of a similar size (15,000+ seats) is highly desirable.
• Experience in a marketing role during the grand opening or major renovation of an arena or stadium is highly desirable.

Working Conditions

• May be required to travel. Trips may require air travel and/or overnight stay away from home for one or more nights.
• Must be able to work a flexible schedule inclusive of weekends, nights and holidays required.

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.