Senior Digital Strategist

The Basics

Company HQ: London, ON

Salary: $80,000 to $100,000

Work Location: London, Ontario

Start Date: TBD

Type of Work/Status: Full-time; Salary

Reports to: Amanda Wolfe, VP Marketing

Do Better. Work Better. Be Better.

At tbk, we lead brands to their next:

Their next brand that delights their customers and helps them acquire the right ones.

Their next marketing website that generates more of the right business.

Their next campaign that leads people with ease to connect with them.

Their next launch strategy that drives new expansion.

Their next backend platform that makes business easier and better.

And the same for brands, we lead tbk'ers to their next:

Your next opportunity to meet with some of the world’s best clients.

Your next chance to show a team of the best what you’re capable of.

Your next moment to focus on your career without sacrificing your personal life.

Your next ability to grow your career with senior mentorship and coaching.

Be your next at tbk.

tbk is an award-winning, full-service agency headquartered in London, Ontario that leads brands to their next. For over a decade, our team of professionals have been helping brands successfully compete and grow. We drive results with entrepreneurial thinking, strategic leadership, accessible websites, memorable branding, performance-based digital marketing, and custom software solutions. It's no wonder why so many of Canada’s most trusted brands count on tbk to deliver exceptional work.

The Senior Digital Strategist leads tbk’s high-performance digital advertising and media buying strategies, working with top-tier clients to maximize marketing investments. This role requires an expert in digital marketing with significant experience in paid media, platform management, and data-driven campaign optimization. The ideal candidate is a seasoned leader, able to strategize, execute, and refine marketing campaigns across multiple digital platforms while coaching a team of marketers and collaborating with cross-functional teams to achieve outstanding results to reach out client's business goals.

How Will You Be Successful in This Role

Maximize Client Impact: Efficiently leverage client marketing investments to meet or exceed their business goals through strategic digital advertising and media buys.Deep Industry Insight: Gain a profound understanding of the client’s industry to deliver informed, competitive, and data-driven recommendations that position them as market leaders.Collaborative Problem-Solving: Lead cross-functional collaboration with the marketing, creative, and client project teams to create innovative solutions that address client challenges and capture growth opportunities.Proactive Performance Management: Anticipate client business needs by forecasting and proactively reporting on marketing goals, consistently staying ahead of potential issues or market changes.Stay Informed and Innovative: Stay current with the latest marketing trends, platforms, and technologies, consistently bringing innovative solutions and fresh ideas to client strategies.

Responsibilities

• Develop and execute advanced digital marketing strategies, focusing on paid media, to meet and exceed client objectives.
• Collaborate closely with client projects teams (marketers, copywriters, designers) to implement digital marketing plans and ensure seamless execution.
• Lead media buying initiatives, optimizing ad spends across platforms such as Google Ads, Microsoft Advertising, StackAdapt, Meta, and LinkedIn.
• Produce detailed reports, strategic reviews, and future recommendations for clients, presenting data-driven insights to guide campaign optimizations and new initiatives.
• Regularly review and analyze digital campaign performance, utilizing key performance indicators (KPIs) to assess success and make informed adjustments to improve return on investment (ROI).
• Conduct comprehensive market research to analyze competitor strategies, identify market opportunities, and provide data-driven insights to guide client decision-making.
• Serve as the primary strategic contact for key clients, fostering long-term relationships, understanding evolving business needs, and ensuring high levels of client satisfaction.
• Actively participate in monthly client and team meetings, guiding decisions that maximize client investments and deliver measurable outcomes.
• Mentor and coach team members, fostering a culture of continuous learning, growth, and innovation within the digital marketing team.
• Stay ahead of emerging digital advertising trends, technologies, and platforms, sharing insights to foster innovation company-wide.

Skills Required

• At least 5 years of recent experience in a fast-paced agency environment, managing large-scale digital advertising accounts.
• 8+ years of experience in marketing execution with a focus on digital, traditional, and social platforms. Strong leadership abilities and proven success in leading high-performance digital marketing teams.
• Post-Secondary education in marketing, digital marketing, business, or communications.
• Deep experience in digital advertising planning, media buying, and cross-platform campaign management (Google Ads, Microsoft Advertising, Meta, LinkedIn, StackAdapt).
• Exceptional skills in digital advertising planning and media buying.
• High proficiency in Google Analytics, Google Tag Manager, and advanced analytics tools.
• Certifications in Google Ads, LinkedIn, Facebook, and other platforms are required.
• Strong problem-solving abilities, with the capacity to think creatively and strategically to overcome complex marketing challenges and drive results.
• Demonstrated ability to use data and analytics to inform decision-making and optimize marketing strategies.
• Strong skills in building and maintaining client relationships, understanding client needs, and ensuring their goals are met through proactive campaign management.
• Thrives in a dynamic, fast-paced environment.
• Demonstrated ability to mentor and develop team members, fostering a culture of continuous learning and professional growth.
• Strong analytical skills coupled with excellent organizational and time-management abilities.
• Exceptional communication skills, with the ability to clearly present strategies, insights, and recommendations to clients and internal teams.
• Strong organizational and project management skills, with the ability to manage multiple projects and campaigns simultaneously while meeting deadlines.
• High level of attention to detail in all tasks, ensuring accuracy and precision in campaign execution and reporting.