Senior Digital Designer

Baseline offers a market-leading SaaS product in the private lending industry, an industry projected to nearly double to $2.8 trillion by 2028.

We’re redefining what it means to lead in an underserved market with a team of individuals that operate like professional athletes: high-energy, high-performing, and laser-focused on results. Momentum drives everything we do, with small wins building into big victories and fueling our shared ambition to dominate the market.

In our fast-paced, collaborative environment, you’ll find a casual energy fueled by quiet confidence, friendly competition, and a commitment to excellence. We don’t micromanage, but we expect everyone to bring their best game, working together to solve complex problems, push boundaries, and transform the private lending industry with a product that delivers real value. If you thrive in a fast-paced, collaborative environment and are excited about shaping the voice of an industry leader, then Baseline is the place for you.

Baseline is looking for a critical employee to help shape the future of our company: a Senior Designer. This is a full-time, in-person position at our offices located in Toronto at East Room (507 King Street East, Toronto, ON).

Who You Are

You are a creative and strategic thinker with a strong eye for design and a passion for crafting compelling brand experiences. You understand how to translate complex ideas into visually engaging assets that resonate with target audiences. You thrive in fast-paced environments, take ownership of projects, and have a keen sense of how design impacts perception and engagement. You not only obsess over aesthetics—you also care how design drives business outcomes and are eager to build and evolve a brand that stands out in the private lending industry.

What You’ll Do

• Collaborate with our Head of Design and our broader marketing team to execute key digital creative projects including updates to our website, social media graphics, presentations, email templates, and digital ads.
• Lead the evolution of Baseline’s brand identity across all touch-points, maintaining a design system and library to ensure consistency and coherence across projects.
• Work closely with product, marketing, and leadership teams to align brand messaging with business objectives.
• Collaborate on content creation, helping to design infographics, case studies, and reports that communicate key messages effectively.
• Partner closely with developers to ensure seamless implementation of your work.
• Use your knowledge of print design to support event branding, designing booth materials, signage, and promotional content when needed.
• Understand project briefs thoroughly and craft thoughtful design solutions.
• Balance big-picture thinking with meticulous attention to detail.
• Stay curious and passionate about design and industry trends, sharing insights with the team.

Qualifications

• A Bachelor’s degree in Art, Design, or a related field.
• Exceptional design skills and a world-class portfolio showcasing your work.
• 5+ years of experience designing in a digital creative agency or client-side environment; B2B or tech experience is a plus.
• Strong branding and graphic design skills with proven ability to deliver stand-out marketing assets.
• Highly organized, with the ability to manage multiple projects collaboratively.
• Strong communication and presentation skills, with experience presenting to leadership.
• Skilled in crafting captivating animations and subtle micro-interactions that enhance the user experience. Expertise in motion design software such as After Effects and Lottie is highly advantageous.
• Proficiency in design tools like Adobe Creative Suite and Figma and familiarity with the creative process, including collaboration with UX designers, copywriters, and development teams.
• Familiarity with print design and production processes.
• Experience with Webflow and motion design (e.g., Lottie) is a plus.

What’s in It for You?

• The opportunity to play a key role in the marketing strategy and execution of a fast-growing B2B SaaS company that values great design.
• A dynamic, high-performance work environment where your contributions directly impact company success.
• Hands-on experience working closely with leadership and influencing big decisions.
• Competitive salary and benefits, including medical, dental, vision, and paramedical coverage.
• An equity stake in Baseline’s long-term vision.
• A collaborative and engaging team environment where growth is encouraged.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Design, Art/Creative, and Information Technology