Senior Digital Acquisition Director (WR: 812)

We’re always on the look out for top talent

Our client is an international community of higher education institutions that empowers and connects our people around the world to opportunity through quality education. Since launching its first campus in Montréal, Canada, more than 65 years ago, LCI Education has built a proven educational model steeped in Canadian values of sharing and commitment. We are pleased to join them in their search of a new Senior Digital Acquisition Director.

This strategic and creative role requires a visionary leader who can inject innovation and excellence into digital performance initiatives. The incumbent will direct and inspire both in-house and agency teams to execute powerful acquisition strategies that drive growth in local and international markets. They will serve as the key authority on digital acquisition trends, performance analysis, and the optimization of investment in paid and organic search.

What we’re looking for

We’re targeting exceptional executives with significant autonomy in strategy execution and decision-making, strong leadership qualities to foster professional growth in a multidisciplinary team, and effective communication skills for maintaining beneficial external relationships.

The successful candidate must bring:

• Over 10 years of significant experience in digital acquisition, managing complex digital strategies and high-performance teams.
• Proven experience in managing substantial marketing budgets and optimizing investments for maximum return on investment.
• In-depth expertise in digital acquisition, SEM/SEO, social media marketing, and data analysis.
• Proficiency in key digital tools and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, Google Analytics, Google Tag Manager, CRM, Customer Data Platform, and other project management tools.
• Professional proficiency in English, with the ability to interact nationally and globally.

We acknowledge that we live, work, meet and travel on the traditional territories of Indigenous Peoples that have cared for this land, now called Canada, since time immemorial.