Senior Demand Generation Marketer

Octopus Deploy sets the standard for Continuous Delivery, empowering software teams to deliver value in an agile way. Over 4,000 organizations globally – including Ubisoft, ASOS, Xero, monday.com, Stack Overflow, NASA, and Disney – rely on our Continuous Delivery, GitOps, and release orchestration solutions.

Founded in Australia in 2012, our team of over 270 Octonauts now spans the globe. We combine high growth and big ambitions with a sustainable, balanced working environment. Our revenue has grown consistently between 30–50% every year for the past 8 years, and we’ve been profitable for 10 out of the past 11 years.

We’ve been remote-first since 2015 and work with an uncommon level of transparency. You can read our public handbook to learn how we work. We have a transparent approach to compensation that ensures people doing the same work with the same skill get paid the same, with well-defined career pathways. We foster a supportive, collaborative, and high-trust environment. We leave our job titles at the door and focus on doing what’s best for our customers and team. Our leaders never shy away from answering the tough questions at our all-hands calls or in 1:1s. We conduct interviews and onboarding virtually as part of being a remote-first company.

A Demand Generation Marketer within the Marketing team at Octopus is responsible for raising awareness of the Octopus brand and creating demand that will lead to the acquisition and expansion of new and existing commercial and enterprise customers.

This is a new role at Octopus. Marketers at Octopus have always contributed to demand generation, but we have never had a role dedicated to it. You will own the programs and campaigns that forms the distribution engine around our DevOps and Continuous Delivery themes and sub-themes such as Kubernetes deployments, DevEx, and CI is not CD.

You will be responsible for generating demand that converts to leads, opportunities, and revenue. You’ll take ownership of the early phase of our customer journey in attracting and converting our audience through our web and digital channels. You’ll focus on creating demand that goes on to generate leads that make a difference to our bottom line - we want to generate quality leads who are in-market for deployment and CD tools, rather than generate thousands of tire-kicker leads that end up going nowhere. You’ll be obsessed with our customers and what makes them tick and engage them with content and campaigns that makes Octopus seem like a no-brainer decision for them.

Your remit will be global, but you will also work closely with Revenue teams at a regional level to support demand gen across their accounts and target industries.

This remote position requires you to be located in Canada to help our teams work together effectively.

• You are responsible for planning and executing our demand generation strategy and campaigns.
• You’ll work closely with our partner agencies (SEO, paid search, and paid social) to plan and execute campaigns to support our demand-generation activities.
• Raise brand awareness of the Octopus brand in our target market’s digital landscape.
• You will develop high-impact B2B demand generation programs to meet pipeline and revenue goals.
• Ensure the demand generation engine feeds lead generation to meet targets such as new business inquiries, marketing qualified leads (MQLs), sales qualified leads (SQLs), conversion rates, and cost per acquisition.
• You will work with cross-functional teams including product marketing, partner marketing, and content marketing to identify and leverage buyer journey assets, messaging, and content in demand gen campaigns.
• Align with Sales Development teams for top-of-funnel inbound and outbound programs.
• Plan and maintain a campaign calendar aligned with other marketing stakeholders and teams.
• You will have a close relationship with our Revenue teams and understand how demand generation plays an integral part in lead generation and downstream sales opportunities.
• You work closely with our Product teams to understand the value Octopus delivers, what new roadmap items are on the horizon, and how these translate into demand gen activities before, during, and after launch.
• Help position Octopus as the market leader in Continuous Delivery - we want to be in the consideration set of all DevOps teams when they are considering tooling.
• Have a deep understanding of our target market, audience segmentation strategies, and buyer journey mapping.
• Communicate and coordinate plans with other stakeholders and document plans for visibility across the organization.
• Plan, maintain, and optimize campaigns throughout the year in line with Product Marketing and Revenue team plans and objectives.
• You will present demand generation plans to stakeholders and document work for visibility across the organization.

• You have 5-8 years experience working in a performance marketing, demand generation, or lead generation role.
• You have a good understanding of Continuous Delivery, the software delivery process, DevOps, and deployment automation.
• You can manage and execute campaigns end-to-end with minimal direction from others.
• You are knowledgeable or ready to learn about Octopus Deploy and where it fits in enterprise organizations.
• You are customer-obsessed and are motivated to tell our story and the value of Continuous Delivery.
• You have good project management skills, well-organized, and an effective communicator.
• You have worked with CRMs, marketing automation platforms, and marketing analytics tools.
• You have a good track record of working with Sales teams and are data-driven and numerically inclined.

Octopus has an internally open and transparent system for compensation. Any Octonaut can view the compensation for any role at any level. This ensures people doing the same work with the same skill get paid the same.

The compensation for this role is:

Level 3

Maturing: $95,000 CAD

Performing: $115,000 CAD

Benefits include a minimum of 25 days annual leave, up to 10 days of paid sick and carers leave, 12 weeks of fully paid parental leave with flexible return options, generous health care, dental and vision, pension contributions of up to 5%, and stock options. Learn more.

Interview Process

Below is the interview process you can expect for this role. We know interviewing can seem daunting, but rest assured we designed our interview process to move quickly while still getting you all the information you need.

Initial chat [30 min] Talent acquisition screen: Meet with your Talent Acquisition team and get a feel for what it would be like to be an Octonaut!

Hiring manager chat [45–60 min] Designated time to chat with the hiring manager. This is a great opportunity to get to know each other. You should expect the hiring manager to ask questions about your professional background and goals. We welcome any questions you may have for us!

Panel interview [60–90 min] In this final round call, you meet cross-functional team members. You can expect a mix of leaders and individual contributors to join the chat. By the end of this call, you should have a great idea of what it’s like to work at Octopus. We should also have a great idea of what it would be like to have you on the team! We’ll ask any final questions and encourage you to do the same.

Our public employee handbook is the best place to learn more about life at Octopus. It includes our values, how we structure teams, career progression, leave and benefits, and much more.

If you're enthusiastic about this position, even if you don’t meet all the criteria above, we wholeheartedly encourage you to submit your application. Our talent team is in-house, and we recognize that every individual brings something unique. We take the time to review every application and consider how you might add to the team.

We know your time is precious. If you apply, we promise to update you at least once per week about the status of your application and to give you clear expectations for each step in the journey.

[Note to Search Firms/Agencies]

Octopus Deploy does not compensate search firms for unsolicited assistance unless they have a written search agreement with Octopus Deploy and the requisition is position-specific. Any resumes, curriculum vitae and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Octopus Deploy will be deemed the sole property of Octopus Deploy and no fee will be paid in the event the candidate is hired by Octopus Deploy.