Senior Content Strategist to assist the in-house Marketing team with content strategies includi[...]

Our Vancouver client is seeking a Senior Content Strategist to assist the in-house Marketing team with content strategies including content audit and writing.

18 months contract, Part time - maximum of 10-20 hours a week, depending on project requirements, and will work remote on an as- and when-requested basis.

Must Have:

• Content strategy and management: Minimum 7 years’ recent experience in content strategy, content management, or a related field, with a proven track record of developing and executing successful content strategies.
• Project management: Experience managing complex projects, including audits, content migrations, and multi-channel content initiatives.
• Content structure and organization: Proficiency in information architecture, structured content, and taxonomy design.
• Editorial standards and compliance: Knowledge of accessibility standards (e.g., WCAG) and best practices in SEO, brand voice, and style consistency.
• Technical familiarity: Working knowledge of content management systems (CMS), digital asset management (DAM) tools, and analytics platforms.
• Cross-functional collaboration: Proven experience working with marketing, product, UX, and design teams to align content with organizational goals.
• Analytical abilities: Strong skills in content auditing, performance analysis, and data-driven decision-making.
• Strategic thinking: Ability to develop and articulate content strategies that support business objectives and improve user experience.
• Degree in Communications, English, Marketing, or related field and/or post-secondary training in content strategy, user-centred design, or technical communication.

Responsibilities:

1. Content audit and analysis

• Conduct comprehensive audits of existing content across platforms.
• Analyze content performance and user engagement metrics to identify gaps and opportunities.
• Review content for brand alignment, accessibility, SEO, and readability.

2. Content planning and strategy development

• Develop content strategies aligned with organizational goals, brand guidelines, and user needs.
• Identify target audiences and create audience personas to guide content creation.
• Establish content governance, including workflow, approval processes, and editorial standards.

3. Structured content and information architecture

• Design and implement a structured content approach to enable content reuse across multiple platforms.
• Organize information architecture to improve user experience and findability.
• Create content models that support scalability and consistency.
• Implement processes for content creation, review, updating, and archiving to ensure relevance and accuracy.
• Define metrics for content effectiveness and manage content analytics to inform future strategies.

4. Stakeholder collaboration and education

• Collaborate with cross-functional teams (marketing, design, product) to align content with organizational goals.
• Educate teams on content best practices, SEO, and accessibility standards to help build internal content expertise.

5. Content accessibility and compliance

• Ensure all content meets accessibility standards (such as WCAG) and complies with legal and regulatory requirements.
• Recommend practices for making content more accessible across digital and print media.

6. Performance measurement and reporting

• Develop KPIs for content performance, engagement, conversion, and audience growth.
• Create regular performance reports and recommendations to optimize content strategies.
• Use data-driven insights to continuously improve content quality and relevance.