Senior Content Marketing Specialist

StickerYou is a leading global e-commerce company for custom printed products such as stickers, labels, decals, temporary tattoos, and more. Our proprietary platform infuses automation technology and creativity to empower anyone to make the best custom products in any size, shape, and quantity. Businesses and consumers can easily upgrade their marketing, packaging, décor, or personal expression. We believe in the enormous power of customization. We are a smart, creative, and passionate group dedicated to growing the most talented and engaging people in Toronto, Canada. We proudly make custom products locally for the global market using software and advanced digital manufacturing. We make what matters stick!

The Role

StickerYou is seeking a master of content to play a key role in driving StickerYou's growth. Our ideal candidate is highly adept at creating engaging written content for email, landing pages, blogs, social media, ad copy, product catalogs, product descriptions, and more. You always think customer first and are keenly aware of how to match the right content with the right audience, seamlessly tailoring your key messages to different personas, industries, demographics, and psychographics. You love to create and tell stories that build intrigue and brand love.

Reporting to the Senior Director of Digital Marketing, you will brief emails, create copy, generate campaign concepts for various audiences/stakeholders, manage our seasonal marketing calendar, and work with our email marketing agency to drive increased engagement and sales. You always approach content customer-first and are naturally curious about what motivates different audiences, and overcoming their pain points.

You feel at home in modern email marketing platforms (we use Klaviyo) and are driven to unlock more channel value through improved segmentation, dynamic content, timely email automation, and laser-focused messaging. Ideally, you have previous experience managing a brand’s email marketing program and have a documented history of driving increased engagement and sales growth.

Beyond email, you are a web content and copy-creating aficionado. You know your way around a CMS and are astutely aware of what makes a winning homepage, category page, product page, and checkout. You are comfortable writing headlines, page titles, meta descriptions, FAQs, and comparison tables, ensuring they find the perfect balance between the ideal user experience and SEO optimization. As you become more comfortable with the StickerYou website, you will become its chief content officer, briefing banners, videos, and infographics, while providing the copy needed to make the site perform at its best.

Most importantly, you approach content creation highly strategically, examining audience needs, customer pain points, user experience, search demand, content gaps, SEO value, and more.

We're looking for someone who will bring a focus on excellence and tangible results to the table that will augment StickerYou’s growth at an important time in our company's evolution. Oh, and bonus, if you have to have a passion for stickers!

Responsibilities:

• Lead content creation strategy and execution across all owned StickerYou properties.
• Plan and update marketing and promotional calendar to ensure consistent messaging across channels.
• Create email content briefs and associated copy, using consistent messaging.
• Liaise with the internal design team and external agencies to create and schedule finished emails and other campaigns.
• Create and optimize new email automations catered to different audiences.
• Find and exploit new opportunities to drive email and SMS marketing engagement and growth through improved content and segmentation.
• Report on the performance of your content/campaigns and show how they are delivering business success.
• Create consistent and compelling web copy for all core website pages, including the home page, category pages, product pages, blogs, and other key content areas.
• Brief images, infographics, banners, and other onsite content for seasonal and promotional initiatives.
• Work with our marketing, product, and design teams to develop demand generation strategies based on search volume data, competitiveness, and relevance to StickerYou's brand and business goals.
• Work closely with external SEO agencies to ensure alignment in our overall content approach.
• Provide copywriting and editing as needed to support various company initiatives.
• Perform other marketing tasks and assignments as required.

Requirements:

• At least 3 years of experience in email marketing and web content creation at a digital-first consumer or B2B business.
• Exceptional written communication skills, with the ability to cater content to different audiences and personas.
• First-hand experience creating, managing, scheduling, and optimizing email campaigns and automations.
• Previous experience using the Klaviyo ESP is a bonus.
• Previous experience using a website content management system (CMS) to insert, edit, and optimize content.
• Strong analytical skills to track campaign performance and impact.
• Insatiable curiosity about stickers, printing, and how small businesses can use these products to drive growth.
• Resides in GTA and will come into Toronto office 2x each week.
• Authorized to live and work in Canada.

Key Competencies:

• A drive to continuously improve results and go above and beyond. You are performance-driven and have the drive to continually experiment and refine your content to drive the greatest possible impact.
• A strong ability to plan content and campaigns far in advance.
• Proactive, organized, and collaborative.
• You are helpful and have a natural ability to anticipate others' needs.
• You are a positive person by default with a strong ability to build relationships with others.
• Ability to work independently and as part of a team.

What Success Looks Like:

• You can demonstrate how improved content and copy improve sales performance across key marketing channels and StickerYou.com.
• You can improve email list growth, click-through rates, content relevancy, and revenue within the email and SMS channels.
• You can improve the overall website user experience through the production of superior onsite content and copy.
• You can execute a transition from generic to personalized content within our email marketing channel.

Diversity and Inclusion

StickerYou is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success. If you require accommodation for the recruitment or interview process, please let us know and we will work with you to meet your needs.

As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.