Senior Associate, Digital Marketing & eCommerce

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

Join Mattel Canada’s Digital Marketing & eCommerce team as a Senior Associate and help shape the online shopping experience for some of the world’s best-loved brands! Reporting to the Manager, you’ll work with internal teams and external agencies to lead our retail media strategy, manage the Mattel Shop product catalogue, curate compelling content, and oversee CRM efforts. In this fast-paced role, you’ll play a key part in driving sales and elevating the consumer journey for Mattel’s iconic brands.

What Your Impact Will Be:

• Collaborate with Sales, Marketing, and Customer Marketing teams to create retail media strategies aligned with global best practices and local insights.
• Partner with external agencies to execute media campaigns, optimizing performance and budgets.
• Manage the product catalogue and content for the Mattel Shop, ensuring a seamless customer experience.
• Develop and maintain a year-long CRM calendar to engage customers across Mattel’s brands.
• Identify eCommerce opportunities to position Mattel as a leader with retail partners and drive online sales.
• Plan and execute social media activations to support retailer promotions.
• Coordinate with US and global teams to align Canadian strategies with global goals.

What We’re Looking For:

• 3+ years of experience in eCommerce, Direct To Consumer (DTC), or digital marketing.
• Proven expertise in digital or retail marketing, with a deep understanding of the consumer journey.
• Strong project management and analytical skills; able to manage multiple priorities and turn data into insights.
• Excellent interpersonal and communication skills, with the ability to collaborate across teams.
• A quick learner with a sharp eye for detail and a creative, problem-solving mindset.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience in CPG, toys, or consumer-facing industries (asset).
• Familiarity with SEM/PPC, CRM tools, and retail media platforms (asset).
• Demonstrated growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

How We Work:

We are a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities are our superpower.
• We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and eCommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights