Senior Analyst, Category and Shopper Development

Senior Analyst, Category and Shopper Development

Position Snapshot
Business area: Nestlé Canada
Job title: Senior Analyst, Category and Shopper Development
Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8
Hybrid

A little bit about us
While Nestlé is known for KitKat, Gerber, Nescafe, and Häagen-Dazs, our recipe for success comes down to one thing: our people. We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,000+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.

Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

What to Expect:
We are looking for a Senior Analyst, Category and Shopper Development based at our Nestlé operating company in North York, Ontario reporting into the Category and Shopper Development Leader. This position is responsible for developing actionable insights for assigned categories and assisting in driving and shaping the brand strategy by channel through the integration of marketing and sales to commercialize generating demand initiatives.

A day in the life of a Senior Analyst, Category and Shopper Development
As a Senior Analyst, Category and Shopper Development Analyst, you will support the Category Development team in advancing the development and deployment of key initiatives with analytics and project management.

You will also:

1. Develop actionable insights for your assigned categories (e.g., category trends, shopper purchase behaviours, etc.) utilizing AC Nielsen and Customer POS data.
2. Assist in the creation of fact-based selling stories by providing relevant category, channel customer and consumer information, including areas of under/over performance, rationale & potential future opportunities for growth.
3. Participate in the development of best-in-class Category Roadmaps and execution of Roadshows and Sales Playbooks for your category and support activation initiatives.
4. Develop “Gold Standard” assortment recommendations for assigned categories.

Role Requirements
As the chosen candidate, you will be a proactive initiator with strong interpersonal abilities, along with experience collaborating across sales and marketing functions. You will possess demonstrated problem-solving and analytical skills, enabling you to extract insights and formulate recommendations. The role requires a results-oriented, detail-focused individual who excels in a dynamic, high-pressure environment, managing multiple complex priorities with tight deadlines.

You will have:

1. 2+ years of combined sales and analytical experience within the CPG industry.
2. Experience in the confectionery sector of the business is considered an asset.
3. Excellent project management, time management, and communication skills.
4. Experience with Business Intelligence tools: MS Excel, PowerPoint, Word, Access, and Power BI.
5. University degree in Business Administration with a focus on Sales, Marketing, or Finance.
6. Proficiency working with Nielsen Analytics.
7. Strong presentation skills with experience presenting to internal stakeholders or retail partners.
8. Previous vendor advisor or customer-facing role is considered an asset.
9. Experience with Retailer POS & Loyalty platforms (Retail Link, LDIA, IRI) considered an asset.

What you need to know
We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.