Senior Analyst, Analytics

Job Description:

Our mission is to Drive Business Performance by leveraging data to create personalized, connected experiences that deliver transformative business outcomes. We help our clients achieve their quantifiable business goals consistently, across every market. Our focus is entirely on delivering better business results through optimization, creation, and analysis across all digital platforms. Our work spans from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility on eCommerce platforms.

About the Role
Dentsu Canada is looking to add a Senior Analyst, Analytics to support our evolving team. The ideal candidate will have experience in analytics within media, either at an agency, corporate environment, or media vendor. Familiarity with digital media concepts across Search, Social, Video, and Display is a plus. We value a willingness to learn, clear and confident communication skills, and out-of-the-box thinking. A strong media analytics background in media measurement and attribution, data visualization, automation, and strong presentation and client skills.

Key Responsibilities

• Deliver client presentations, overviews, and tactical POVs explaining media performance results to internal stakeholders and clients.
• Alongside planning, develop measurement frameworks and learning agendas.
• Act as the bridge between media planning, media buying, and other engaged agencies to deliver data, analytics, and insights.
• Create, maintain, and update relational databases, dashboards, and automated reports.
• Collaborate with data engineering teams to ensure data verification, QA, and completion requirements are met before reporting.
• Identify and communicate opportunities for automation and process improvement to leadership teams.
• Train internal and external teams on dashboards and tools.

Areas of Analysis

• Campaign efficiency and effectiveness.
• Media optimization recommendations across Search, Social, Video, and Display.
• Deep dives on media objectives.
• Establishing Test & Learn frameworks and analyzing test outcomes.

Qualifications

• Minimum of 3 years of experience in a relevant analytics role.
• Strong project management and collaboration skills with a proven track record of driving results.
• Experience working directly with client teams.
• Proficiency in at least one dashboarding solution ( Power BI, Tableau, Looker ).
• Preferred working knowledge of Hive and SQL.
• Strong understanding of the media planning and buying lifecycle, from pre-planning to post-analysis.

If you're passionate about data, thrive in collaborative environments, and want to play a key role in delivering impactful business outcomes, we'd love to hear from you!

The salary range for this position is $65k-$75k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

We know through experience that different ideas, perspectives, and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.

Location: Toronto

Brand: Dentsu Media

Time Type: Full time

Contract Type: Permanent