Senior Advisor, Relationship Marketing

We're looking for a Senior Advisor, Relationship Marketing to join our growing team!

The incumbent will actively contribute to the planning, creation, deployment and performance assessment of the national relationship marketing campaigns. This person will have the chance to work on a wide range of mandates related to acquisition, loyalty and retention for the different Intact Financial Corporation brands, notably Intact Insurance and belairdirect, throughout the various markets. In addition to carrying out a variety of initiatives directly contributing to the organization’s main business objectives, the Advisor will be invited to share recommendations on the evolution of these initiatives, as well as the strategies being used. The Advisor will also be required to represent the team in various committees and meetings including the different stakeholders.

Responsibilities:

1. Lead the development, versioning, production and monitoring of direct marketing campaigns and client communications (email, SMS, direct mail, call script) targeting existing customers and prospects, for the different Intact Financial Corporation brands and segments.
2. Manage projects autonomously, from the brief to the final delivery, making sure to get the relevant knowledge and information for each project, and quickly adapting to changes that could occur along the way.
3. Coordinate multiple projects simultaneously, in close collaboration with the internal teams (database, operations, IT, web environments, brand, legal, etc.), the relationship marketing agency and other external suppliers, ensuring that objectives, timelines and budgets are respected.
4. Review marketing pieces and coordinate approvals with internal and external stakeholders.
5. Validate proofs to ensure a flawless delivery without mistake.
6. Coordinate the tracking of expenses, open purchase orders and monitor accordingly.
7. Ensure compliance with the various brands’ creative guidelines.
8. Keep track of campaigns’ results and actively participate in their performance analysis as well as the appropriate recommendations, in an ongoing optimization, innovation and outperformance perspective.

Qualifications:

1. Bachelor’s degree preferably in Marketing / Communications or in any other related field.
2. 5-7 years of experience in email marketing, relationship marketing or other marketing field.
3. Excellent verbal and written communication skills.
4. Bilingualism (English / French) – need to interact on a regular basis with colleagues across the country.
5. Sense of organization and priority management.
6. Great ability to adapt to changes, resistance to stress.
7. Leadership and excellent teamwork skills.
8. Dynamism, proactivity, and creative spirit.
9. Mastery of the Microsoft Office suite.
10. Agency experience, an asset.
11. Knowledge of the insurance industry, an asset.
12. No Canadian work experience required, but must have authorization to work in Canada.

LI-Hybrid

What we offer

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

1. A financial rewards program that recognizes your success
2. An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased
3. An extensive flex pension and benefits package, with access to virtual healthcare
4. Possibility to purchase up to 5 extra days off per year
5. An annual wellness account that promotes an active and healthy lifestyle
6. Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
7. A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
8. Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities
9. Inspiring leaders and colleagues who will lift you up and help you grow
10. A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.