Senior Advisor, Partnerships

What you’ll do

The Senior Advisor, Partnerships is an experienced professional responsible for representing our partners within the Marketing team and business unit. This role is responsible for the day-to-day management of sport partners, with a focus on proactive partner management. You will develop the short-term strategic direction for our partnerships and lead cross-functional teams in the planning and execution of activations that support business objectives. Working closely with the Marketing team, you will develop programs that take advantage of available assets in support of Partnership agreements. Specific partnerships include: the NHL CH, Soccer Quebec, Hockey Quebec, the Montreal and Quebec Marathon, Quebec Ski Hill Association as well as the Quebec student network association (RSEQ). This role will require a high degree of collaboration and communication with other team members across business units within FGL Franchise and the Canadian Tire Family of Companies.

The Senior Advisor, Partnerships is responsible for planning, executing, and delivering high-quality servicing to our partners and business units. Specifically:

1. Managing the day-to-day relationship with FGL sport partners
2. Developing and executing plans and programs that meet Partnership and business unit objectives
3. Working collaboratively with the Marketing teams to advance sponsorship priorities and develop effective integrated plans within FGL and CTC
4. Leading cross-functional projects - responsible for planning, reporting, and integration
5. Providing experience and best practice-based support and guidance to internal stakeholders for executing initiatives
6. Understanding rules & guidelines regarding access to assets and ensures business units are well informed
7. Tracking measurements to ensure effectiveness of all programs and appropriate ROI
8. Creative and strategic development including writing, editing, and presentation development
9. Supporting the tracking of annual partner budgets

What you bring

1. Bilingual (French and English) – speaking, reading, writing
2. Post-secondary education in Sports Management/Marketing/Sponsorship, Marketing, Event Management
3. Minimum of 5 to 7 years of proven experience in events, marketing & communications, sponsorship and/or sports marketing
4. Passionate about sport from grassroots to high performance
5. Knowledge of the Quebec sport system an asset
6. Highly organized and detail-oriented
7. Ability to balance multiple priorities, prioritize and deliver programs and tactics on time to budget in an ambiguous, fast-paced, deadline-oriented environment
8. Comfortable working in a cross-functional team across multiple business units – in-person and remotely
9. Self-starter and ability to influence without authority
10. Strong computer skills, particularly in MS Word, PowerPoint, and Excel
11. Exceptional writing, editing, and presentation skills
12. Ability to work within a matrix organization
13. Must be willing to work nights or weekends on occasion

*Bilingualism in French and English is required for this position. The role involves frequent collaboration and discussion with colleagues and partners across Canada. These interactions necessitate a high level of proficiency in French and English to effectively perform the tasks associated with the job.

Hybrid
At Canadian Tire we work flexibly embracing ‘Hybrid’ whereby individuals utilize a combination of working at a CTC campus and or virtually in service of outcomes. Determined by managers, decisions around work location will be made based on business and team needs and grounded in a desire to support individual well-being and personal needs. Our goal is to empower teams and individuals to make the right decisions for them, and we expect that to look different for everyone.

About Us

Part of the Canadian Tire family is Sports Experts. Your Sports Experts! Built on more than 50 years tradition on customer focus, Sports Experts is headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands. By joining Sports Experts you will appreciate working with an experienced team that will welcome you. We are the destination to Stay fit. Live well.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion, and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.