Salesforce Marketing Cloud Administrator

Salesforce Marketing Cloud Administrator

Thursday, February 6, 2025

At LG, innovation is the foundation of everything we do. We make products and services that make lives better, easier, and happier through increased functionality and fun. Put simply, we make “Life Good” – from home appliances, consumer electronics and vehicle components to business innovations in digital signage, air conditioning and solar.

The Salesforce Marketing Cloud Administrator will support the Corporate Digital Team to manage SFMC platform and build data-driven eCRM campaigns for LG Canada.

PRINCIPAL RESPONSIBILITIES:

• As an SFMC Administrator, you will bring considerable technical and product expertise to deliver effective solutions for LG Canada Digital marketing team.
• Build end-to-end solutions on the Salesforce Marketing Cloud platform to drive LG Canada’s eCRM strategy.
• Own email subscriber audience list management and data hygiene within SFMC.
• Participate in QA and reporting on email performance and customer data.
• Support digital team and content agency with leveraging Marketing Cloud Email Studio, Mobile Push, Data Extensions, Data Views, Automations, Marketing Cloud Connect, SQL queries, Journey Builder, Preference Center, Audience Management and Segmentation, Tracking and Reporting.
• Deep understanding, experience, and ability to troubleshoot and resolve SFMC API or Automation issues.
• Support content agency and digital teams to leverage audience builder and data designer to drive eCRM marketing strategy.
• Work with media agency to integrate GA and Salesforce platform to leverage audience modeling data to drive digital paid display & social campaigns.
• In-depth understanding of working with web collect forms and data extension integration.
• Working knowledge and experience with integrating Salesforce CDP, Commerce Cloud, Datorama.
• Implement best practices on the Salesforce Marketing Cloud platform, data structure, API and broader implementation best practices, lead implementation reviews and advise on performance tuning.
• Work with local and HQ teams to monitor and manage data safety check audits for the platform.
• Salesforce Marketing Cloud Platform Administration (User Profiles, Platform Management).
• Liaise with content agency of record to build eCRM strategy.
• Work with LG HQ teams to manage governance of the platform and PII data safety checks.

KNOWLEDGE, SKILLS, AND ABILITIES:

• College or University Degree in Marketing or Digital program.
• 3+ years’ consulting and/or experience participating in at least 2 Marketing Cloud implementations.
• 3+ years’ experience building SQL Queries and database management expertise.
• Experience using Agile methodology.
• Experience with other Salesforce Clouds, such as Salesforce CDP, Commerce Cloud, Eloqua, Datorama and Interaction Studio (Evergage) is an asset.
• Experience with technologies such as Node.JS, Vue.JS is an asset.
• Data modeling experience is a strong asset.

ADDITIONAL RELEVANT EXPERIENCE:

• Experience with Marketing Cloud Email Studio, Mobile Push, Data Extensions, Data Views, Automations, Journey Builder, Preference Center, Audience Management and Segmentation, Tracking and Reporting.
• Strong multi-tasking and project management skills, comfortable in a fast-changing environment.
• Strong communication skills in written and presentations, detail-oriented.
• Extensive experience with Microsoft Excel and/or project management tools.
• Expertise and proven track record of defining digital strategies and implementing them to drive business goals.
• Demonstrated, consistent ability to contribute to areas of conceptual and practical business management as well as technical solutions for business.
• Excellent communication, interpersonal and presentation skills to senior leadership.
• Expertise in information architecture, user experience, design, development, and implementation of Canadian digital channels, ensuring superior customer experience across all channels.
• Project management experience is a plus.
• Salesforce Certifications: Salesforce Marketing Cloud Developer.

Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

The organization offers an attractive compensation package that encompasses a competitive salary and excellent benefits.

Conditions of Employment:

It is the candidate’s sole responsibility to obtain any work permits/visas or other authorizations which may be required to legally work in Canada prior to commencing employment.

Equal Opportunity Employer:

LG Electronics Canada, Inc. is strongly committed to diversity and inclusion and aims to create a healthy, accessible, and rewarding work environment which highlights employees’ unique contributions to our company’s success. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers and communities in which we live and serve. LG Electronics Canada, Inc., will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform LG’s Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes.