Salesforce Campaign Specialist

Job Title: Salesforce Campaign Specialist

Company: Alexis Fiscal Advisory

Job Summary:
Alexis Fiscal Advisory is seeking a detail-oriented and data-driven Salesforce Campaign Specialist to manage and optimize marketing campaigns within Salesforce. The ideal candidate will have experience in campaign execution, CRM data management, and marketing automation to drive customer engagement and business growth.

Key Responsibilities:

• Plan, execute, and optimize marketing campaigns within Salesforce Marketing Cloud and other integrated tools.

• Manage customer segmentation, targeting, and campaign workflows to ensure personalized and effective marketing outreach.

• Monitor and analyze campaign performance, providing insights and recommendations for improvement.

• Collaborate with cross-functional teams, including sales, marketing, and IT, to ensure seamless integration of campaigns with business objectives.

• Maintain and enhance CRM data quality by ensuring accurate and updated customer information.

• Develop and manage email marketing, lead nurturing programs, and automation strategies.

• Ensure compliance with data privacy regulations and company policies related to marketing communications.

• Create reports and dashboards to track key campaign metrics and KPIs.

• Assist in troubleshooting and resolving any issues related to Salesforce campaigns and data integrity.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 2+ years of experience in Salesforce Marketing Cloud or related CRM marketing tools.

• Strong understanding of marketing automation, email marketing best practices, and customer segmentation.

• Proficiency in Salesforce CRM and campaign management.

• Analytical mindset with the ability to interpret data and make data-driven decisions.

• Excellent project management skills with the ability to multitask in a fast-paced environment.

• Strong communication and collaboration skills.

• Experience with A/B testing, reporting, and campaign performance analysis.

Work Environment:

• Office-based or remote, depending on company policies.

• Collaboration with marketing, sales, and IT teams.

• Fast-paced and results-driven environment.

Salary:

• Competitive, based on experience and qualifications.