Salesforce Administrator & Analyst

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Job Summary:

TripSpark is seeking a Salesforce Certified professional with excellent technical and communication skills to join our team as a Salesforce Administrator & Analyst. The Salesforce Administrator & Analyst will work directly with department leaders to identify business needs and will administer and structure the system to support each business unit.

Job Description:

The role will entail identifying requirements, owning our data processes, implementing new processes and workflows, creating dashboards and reports, maintaining data integrity controls, managing project rollouts and completing general administrative tasks. The role involves managing both Salesforce and Pardot to deliver timely and effective solutions.

The successful candidate must be comfortable working with minimal direction as well as collaborating and leading discussions with other divisions and senior management. Given that this position will primarily support marketing and sales functions, a background working within Sales and Marketing is an asset. The role is both strategic and tactical in nature.

Responsibilities

• Be the subject matter expert for all Salesforce and Pardot related needs.
• Interact with all internal department leads to identify business requirements and build out the required structure, workflows and processes to help drive decision making.
• Build out a robust reporting structure and dashboards that provide insight into marketing and sales activity and funnel visibility at all levels of the organization.
• Create/maintain fields, views, reports, dashboards, campaigns and Salesforce.com objects.
• Ensure data integrity by merging duplicate Leads, Contacts, and Accounts; performing mass uploads and updates of data as required; removing unnecessary fields and data; ensuring screens, fields and workflow have accurate names and reflect current workflow.
• 25-33% of the role is data analysis and business intelligence outside of Salesforce.
• Assist in compiling & analyzing campaign results.
• Manage tradeshow lead processes, list clean-ups, and uploads.
• Manage the Salesforce and marketing database (Pardot).
• Provide CRM support and training for new employee onboarding and new processes for existing employees.
• Manage and improve current KPI, scorecard, and internal reporting related processes.
• Identify new technologies that can be integrated to support the long-term strategy of the business.
• Create new reporting capabilities and respond to ad hoc reporting requests as needed. Reassign Accounts, Contacts, and Opportunities in response to personnel changes.
• Proactively measure Salesforce.com usage and drive CRM adoption.

Qualifications

• College/university degree in a related field required.
• Salesforce Administrator & Pardot certification is required, and management experience is preferred.
• 3 to 5 years of Salesforce operations or administration experience.
• In-depth knowledge of the standard capabilities of Salesforce and familiarity with custom code (Apex, s-controls) and/or integration with external systems is an asset.
• Strong reporting & analytical background.
• Detail oriented and self-starter with strong written and interpersonal skills.
• Ability to work independently, as well as part of a team.
• Proven ability to utilize Salesforce.com as a sales analysis tool.
• Experience developing lead processes & overseeing system migrations.
• Experience with marketing automation systems is required.
• Energetic and motivated with a positive attitude and sense of humor.

What you’ll love about us:

• Flexible working hours and an option to work remotely, while based locally to our Mississauga office.
• We’re a dynamic, fast-paced team – we’re open to new ideas, love getting creative and trying new things (actually!), with a fun brand to experiment with new marketing concepts.
• Opportunity to shape the content strategy for a leading software company and write about exciting content topics (transit technology).
• The opportunity to learn best practices from dozens of our sister business units and enjoy international development events.
• Health & dental insurance from day one.
• Corporate bonus program & Employee Share Ownership Plan.

Worker Type: Regular