Salesforce Administrator

Location(s):

Markham on-site / remote / hybrid

Job Summary:

The Salesforce Administrator will report to the IT Manager and will be responsible for maintaining and enhancing Sinalite’s Salesforce platform, with a focus on collaborating / supporting our Sales, Marketing and Customer Relation teams, serving as a trusted partner between our internal teams to deliver timely and effective solutions. This role involves managing data, building, configuring, and automating processes/flows on the Salesforce platform, as well as user support, object creation, and facilitating project rollouts.

Key responsibilities:

Collaboration with Revenue Operations

1. Partner closely with the revenue teams (Sales, Marketing & Customer Support) to provide the support based on the requirements and priorities.
2. Communicate effectively with revenue teams about technical inquiries.
3. Build strong working relationships with internal teams to identify areas for operational improvement.
4. Suggest / optimize Salesforce operations strategically from the business perspective.
5. Provide daily support to remote sales team members who rely on Salesforce to manage customer interactions, territories, pipelines, and deals.
6. Provide daily support to customer service team to manage case and reports.
7. Identify potential issues that could impact the business flow and provide solutions.

Salesforce Administration / Customization / Optimization

1. Oversee Salesforce implementation, including reports, dashboards, user management, and development.
2. Create and implement changes to various Salesforce components.
3. Design, build, test, document, and deploy high-quality, scalable business solutions on the Salesforce platform.
4. Create and implement changes to applications, objects, fields, workflows, processes, flows, validation rules, approval processes, email alerts, advanced formulas, page layouts, record types, and Lightning pages.
5. Manage Salesforce users, profiles, permission sets, roles, sharing rules, and security controls to ensure appropriate access for the revenue teams.
6. Perform regular security checks and conduct regular patches and updates upon release.
7. Perform regular backup operations and test with restore.
8. Create and refresh Sandbox/QA environments regularly as needed.
9. Ongoing monitoring and maintenance of the deployed Salesforce applications to ensure maximum performance and resolve issues quickly.
10. Forecast and ensure Salesforce usage stays within the quota.

Reporting and Data Insights

1. Build and support reports, dashboards, and data visualizations to provide actionable insights for the management and revenue team.
2. Ensure data quality, integrity, and governance across the Salesforce platform to support accurate reporting and analysis.
3. Design new business processes to improve operational efficiency across the organization.
4. Perform regular data cleaning processes.

Documentation & Training

1. Develop and maintain effective documentation on workflow, configuration changes, integrations, and processes.
2. Support Salesforce onboarding and offboarding processes, including training new team members on best practices and system use.

Qualifications:

1. Bachelor’s degree in Business, Information Technology, or a related field.
2. 6+ years of experience as a Salesforce Administrator.
3. Salesforce Administrator (ADM 201) certification preferred.
4. Strong understanding of Salesforce data model, workflow, configuration, and automation tools.
5. Strong understanding of Salesforce best practices and functionality as it relates to sales/marketing/customer service best practices and funnel/lifecycle management.
6. Strong understanding of Sales/Marketing operations.
7. Experience with Salesforce Development (Lightning, Apex Code, triggers, custom object development, SFDC APIs, Web services, Force.com).
8. Ability to think/structure from a full picture.
9. Proven ability to design and implement new processes and facilitate user adoption.
10. Excellent problem-solving, documentation, and communication skills.
11. Passion and empathy for working with people.
12. Able to interpret the operational requirements of end users, project managers, and other stakeholders.
13. Excellent written and verbal communication skills in English.
14. Self-starter and highly motivated to make proactive changes, able to work independently or as part of a team.
15. Ability to accept and integrate constructive feedback from superiors.
16. Effective deadline management and project management skills.