Sales Strategy Director

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Sales Strategy Director

Advance powered by Loblaw drives brands forward. We are unlocking Loblaw’s exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for our business partners. Backed by both the country’s leading grocery and pharma retailer, and the nation’s leading loyalty program, PC OptimumTM, we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. Our dynamic team bridges loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way.

At Advance powered by Loblaw, we’re always innovating to stay on the leading edge of a fast-evolving industry. We seek great people who share our principles of authenticity, curiosity, trust, and collaboration. You will get to work with some of the best minds in the industry and have the support of in-house world-class technologies to create solutions our customers will love. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of retail and media. Come help shape this growing business with us!

The impact you'll make:

As the Director of Sales Strategy, you will deepen our client partnerships by understanding their needs and building data-driven frameworks for how account teams can use Advance’s capabilities to deliver maximum client success. You will guide a team in creating client segmentations, designing tailored yet scalable packages/solutions, establishing best practices and education that empower our salesforce to deliver outstanding results. You will be the connection point between product and market: collecting learnings back from client experiences, consolidates performance, optimizes our offerings and communicating back to the market.

What you'll do:

• Provide strategic leadership on what, how and why we recommend certain strategies and solutions to client partners for annual account planning, business objectives and tactical ad product use.
• Develop a deep understanding of client needs across various segments to create targeted solution selling strategies.
• Centralize, distill, codify, socialize and equip our account teams with insights on how our products work and how to best use them to accomplish specific objectives.
• Conduct research to generate insights that support strategic partnerships and demonstrate our market leadership.
• Document and bring to life compelling narratives from the use of our ad products and successful campaigns.
• Establish feedback loops with product teams to continuously improve client engagements and campaign performance based on real-world data.
• Educate internal partners across technology, product design, client services on best practices for developing our solutions and how we go to market.

Does this sound like you?

• Data-driven strategic thinker with 10+ years of experience in sales strategy, media/advertising (ideally some in retail media), measurement/analytics, or similar roles in a client-side or agency setting.
• Bachelor’s degree in Sciences, Mathematics or Business or related field; advanced degree preferred.
• Strong background in advertising measurement with expertise in designing scalable solutions for diverse client segments.
• Proven track record of providing strategic leadership to campaign planners and media strategists.
• Excellent communication skills; able to convey complex ideas clearly to both technical and non-technical audiences.
• Proven track record of delivering measurable value to stakeholders through innovative strategies.
• A creative problem-solver who enjoys tackling challenging issues head-on.

How you’ll succeed:

At Advance powered by Loblaw we seek great people looking for that unique opportunity to help shape the future of a growing business. We believe great people model our values -- are authentic, build trust, and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of media. You will get to work with some of the best minds in the industry and will have the support of extraordinary technologies to craft products our customers will love. Come be part of the media revolution happening in Canada!

Loblaw recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.