Sales Director, North America

ABOUT HERSCHEL SUPPLY

Welcome to Herschel Supply, where we make quality products for a lifetime of better journeys. Designed with timeless form and intuitive function in Vancouver, Canada, every piece is backed by our signature warranty for wherever you’re going next.

Since 2009, we’ve never stopped taking risks. We’re constantly innovating, growing our community and heading on new journeys. We’ve gotten lost in new cities, made lifelong friends all over the world, road tripped with no GPS, and explored a ton of creative pursuits along the way.

Putting yourself out there isn’t easy. It means stepping outside of your comfort zone and trying something new. It might be scary at first, but it also leads to the best parts of life. Inspiring others to take that leap is what we live for. Wherever you’re headed, we’re here to help you pack your future with possibilities.

So, come along for the ride, get inspired and Put Yourself Out There.

ABOUT YOUR NEW ROLE

As Sales Director, you will lead the external Herschel sales team for Major and Independent accounts. You will be instrumental to success across all wholesale channels in North America. The position requires forecasting, setting sales and profit goals, and driving product initiatives to achieve the fiscal budget. You will report to the SVP of Sales and will interface between Sales, Marketing, Product, Planning, Sales Operations, Visual Merchandising, and Finance departments to ensure sales plans are achieved. This role is based at our HQ in Vancouver, Canada.

A DAY IN THE LIFE

Our workplace is dynamic, supportive, and entrepreneurial in spirit. We pride ourselves on being a collaborative, open-minded, and imaginative team. On a day-to-day basis, the Sales Director will:

• Develop and execute comprehensive sales strategies that align with the company's long-term business objectives.
• Forecast a 3-year Business Plan and work towards common goals for Herschel.
• Lead, mentor, and develop the outside sales force, fostering a culture of high performance and continuous improvement.
• Develop ABC account business plans and go-to-market documents to drive profitable customer growth.
• Direct responsibility to drive the Sales Team and initiatives to achieve fiscal sales and margin budgets.
• Create new programs to compel prebook and in-season ATS growth.
• Oversee channel-appropriate product assortments and receipt plans to ensure maximum sell-through.
• Coordinate wholesale go-to-market initiatives with the Merchandising, Design, Marketing, and Sales Teams.
• Build strong relationships and partnerships with Key Accounts identified in the 3-year plan.
• Build and manage a budget for travel, sell-in needs, account promotion, and marketing related to sell-through.
• Undertake regular travel to accounts, trade events, and retail sales summits.
• Ensure timely account sales presentations to achieve key planning/purchasing timelines.
• Actively engage in purchasing decisions to maximize full/on-time order book fulfillment.
• Lead monthly selling performance reviews with M&D and Sales Reps.
• Manage open orders to ensure on-time delivery and monthly shipping targets.
• Participate and promote the brand in trade groups and events in North America.

ABOUT YOU

• 10+ years of experience in sales, with at least 5+ years in a leadership or managerial role.
• Bachelor's degree or MBA in Business, Marketing, or a related field is considered an asset.
• Demonstrated success in managing and scaling an outside sales force, preferably across multiple regions.
• Excellent leadership and team-building capabilities.
• Strong analytical skills.
• Outstanding communication, negotiation, and presentation skills.
• Ability to travel to the US as needed.
• Strong understanding of market dynamics and customer needs within the industry.
• Visionary Thinking: Ability to anticipate market trends and position the company for future success.
• Inspirational Leadership: Proven ability to motivate and lead teams to achieve ambitious goals.
• Collaborative Nature: Adept at working across departments to drive unified strategies.
• Result-oriented: Demonstrated track record of achieving and exceeding sales targets.
• Adaptability: Thrives in a fast-paced environment and can pivot strategies as needed.

YOUR JOURNEY WITH HERSCHEL SUPPLY

The annual salary for this role falls within the range of $130,000 - $170,000 CAD + 20% bonus. We welcome diverse talents, and if you don't feel like you tick all the boxes yet in terms of experience, we'll consider adjusting the scope of work and salary range to align with your individual strengths. In addition to base salary, here are just a few of the additional perks we offer to our valued team members as part of our comprehensive total compensation package:

• Health benefits
• Bonus (see above)
• Competitive vacation policy
• Maternity leave top-up for birthing and non-birthing parents
• Employee assistance program
• Professional development subsidy
• Product discount and giveaways
• Free fruit, snacks & hot and cold beverages
• Weekly happy hour
• A dog friendly office
• Various fun events throughout the year

Please note that this role is based at our HQ in Vancouver, Canada where we have a hybrid model of Monday-Thursday in office.

DIVERSITY, EQUITY & INCLUSION AT HERSCHEL SUPPLY

We’re committed to creating a workspace that is safe, secure, inclusive, and enjoyable for all. Stemming from our core values and initiating dialogue around our programs, we aim to empower everyone to share their individual voices and experiences. It’s with this openness that we are able to expand our view of who we are as individuals and what we can do in our careers at Herschel.

At Herschel Supply, we are committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. Our goal is to build an inclusive culture that connects us to our customers and the communities around us while embracing and encouraging diversity in our employees’ age, colour, disability, ethnicity, gender identity or expression, sexual orientation, race, religion, and other characteristics that make our employees unique.