Regional Sales Manager- Ontario-Atlantic region

Regional Sales Manager - Ontario - Atlantic Region

Location: Woodbridge, ON, CA, L4L6E1

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers, and specialty toppings, our products are used in homes, restaurants, and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others.

The Regional Sales Manager will be accountable for the execution of the Food Service Division (FSD) Strategic plan priorities and AOP objectives for Ontario and the sales team. This professional should live close to our Canadian headquarters in Woodbridge ON since a hybrid work schedule is required.

Leadership

• Drives Associate performance and engagement via Rich’s Great Leader Drivers.
• Develop and train direct sales force in sales techniques and RPC infrastructure resulting in efficiency and incremental results.
• Conduct quarterly Performance & Objectives (P&O) conversations with each direct report focusing on individual strengths and development plans.
• Mentor/Coach direct sales organization to their individual development plans resulting in enhanced associate development.
• Liaison to FSD and Canadian HQ in establishing process and procedures required for a direct sales force.
• Understand and execute assigned support of FSD (3) Strategic Plans.
• Flawlessly execute Playbook tactical imperatives.
• Co-Develop (with National Sales Manager) and execute market plans within assigned geography.
• Achieve volume and margin plans by segment including: base solidification and growth, strategic category incremental growth, achieving new products targets, Platinum SKU objectives, and RONA/GM capture.
• Build and coordinate the execution of individual market plans and quarterly governance structures.
• Maintain transparent governance of all assigned market accountabilities.

Knowledge, Skills, and Experience

• Minimum 7 years in Food Service Industry sales or business development.
• Minimum 3 years of experience in managing a direct salesforce or brokers.
• Bachelor's degree or post-secondary education required in marketing, business, economics, or related field. MBA preferred.
• Experience in managing teams and projects.
• Proven change management capabilities.
• Competency in influencing and negotiating.
• Solid written and verbal communication skills, including strong presentation skills.
• Solid understanding of product and P&L’s, strong business and financial acumen.
• Ability to multi-task, problem solve and troubleshoot.
• Competency in sales management and systems.
• Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint, and experience with Salesforce or other CRM.
• Travel up to 15% as needed.

Rich Products of Canada Limited is committed to equal opportunity and will not discriminate against an applicant or employee based on race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, age, sex, record of offences, marital status, family status, handicap, sexual orientation, or any other legally recognized protected basis under federal, provincial, or local law.

Applicants with disabilities may be entitled to reasonable accommodation under certain provincial or local laws. Please contact Rich’s Human Resources department at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.

BRINGING YOUR BEST SELF TO WORK.

As a family-owned company, caring for our associates is a top priority. That’s why we provide benefits and tools to help our people balance the integration of work and life:

• Competitive compensation.
• Paid time off.
• Parental leave.
• Family planning support.
• Associate resource groups.
• Volunteering & community impact opportunities.
• Holiday gatherings.
• In-house taste tests!

It’s all part of how we support our family of associates. Because in the company of family, all things are possible.