Regional Marketing Manager

Description

Make an impact as a Regional Marketing Manager (RMM) with our new Midwestern Ontario team (based in our Mitchell, Mount Forest, Kincardine, Port Elgin, Hanover, Walkerton, Wiarton, Owen Sound, Collingwood, or Orangeville office). Our diverse team of professionals uses creativity and innovation to deliver leading-edge marketing solutions, ensuring MNP’s unique value proposition stands out from the crowd. As a trusted advisor, you’ll support the development and execution of marketing campaigns that promote MNP’s brand and support business development efforts through collaboration and value-added insights.

MNP is proudly Canadian. Providing business strategies and solutions, we are a leading national accounting, tax and business advisory firm in Canada. Entrepreneurial to our core, our talented team members transcend obstacles into opportunities and are successfully transforming mid-market business practices.

Responsibilities

1. The RMM is accountable for taking a highly collaborative approach to working with the Regional Managing Partner (RMP) and the service and client group leaders within the region, to understand their business objectives and translate these into marketing strategies, plans and activities which drive our brand awareness, positioning and create sales opportunities for our practitioners.
2. Work with and adhere to firm processes and best practices, including the use of consistent marketing and budget templates.
3. With oversight and review by the Director of Marketing, Ontario outside of the GTA, the RMM will develop and lead the implementation of office, client group and service-specific marketing strategies, programs and activities to support existing client retention, targeted pursuit plans and referral mapping.
4. Develop creative and strategic campaign briefs and lead concept development phases with stakeholders and our national internal creative and digital agency.
5. Measure, understand and report on the impact of marketing activities, including using the firm’s methodology. Analyze the reporting information and make recommendations / adjustments to plans and programs where required.
6. Negotiate, fully leverage and manage strategic sponsorships of all sizes.
7. Organize client prospect programs in conjunction with internal resources and internal marketing-related initiatives.
8. Maintain brand and positioning with MNP properties and utilize marketing materials and collateral including promotional items, brochures and tradeshow equipment.
9. Understand vendor arrangements/structures and develop and maintain those relationships.
10. Build strategic alliances and foster marketing relationships with key stakeholders in the external marketplace.
11. Develop strong relationships with key stakeholders in region (e.g. RMP and regional niche / service line leaders and partners).
12. Build profile and relationships in regional marketplace, including with local influencers, media and community (e.g. through attendance at local events).
13. Contribute to the development of new ideas and approaches to improve work processes while effectively using MNP internal programs and systems.
14. Conduct regional marketing intelligence activities such as understanding the competitive environment, MNP market share and brand positioning.
15. Maintain awareness of changes to regional marketplace, study economic indicators in the region and identify current and future market trends.
16. Hold self and other team members to highest quality and delivery standards in all aspects of the role.

Skills And Experience

1. Completion of a post-secondary degree in Marketing.
2. Minimum five (5) years of experience in a marketing capacity and a demonstrated understanding of the entire marketing process would be considered an asset.
3. Experience working in a B2B professional services environment or marketing agency environment considered an asset.
4. Understanding and experience working in the local marketplace is an asset.
5. Understanding of how to build and reinforce effective working relationships within and across teams and with key stakeholders.
6. Strong Project Management skills.
7. Strong presentation and reporting skills.
8. Possess business development support skills and knowledge.
9. Strong computer literacy including effective working skills of Microsoft Word, Excel, PowerPoint.