publicist

Education: College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years

Experience: 1 year to less than 2 years

Work setting:

• Business and/or industry
• Willing to relocate

Tasks:

• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare bibliographies, indexes, reading lists, guides and other finding aids
• Prepare written material such as reports, briefs, website content
• Produce educational and publicity programs and informational materials
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Write speeches, presentations and press releases
• Recruit and hire staff
• Provide advice on procedures and requirements for government approval of development proposals
• Develop social and economic profiles of an area to encourage industrial and commercial investment
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Gather, research and prepare communications material
• Conduct analytical marketing studies
• Review and evaluate commercial or industrial development proposals
• Develop portfolio of marketing materials
• Evaluate customer service and store environments
• Design, conduct and analyze quantitative and qualitative research projects
• Develop feasibility studies
• Conduct online marketing, E-commerce and website promotions
• Maintain database of potential franchisees, real estate locations and online buy/sell Internet sites
• Develop marketing strategies
• Ensure appropriate business/commercial licenses are in place
• Deliver presentations at conferences, workshops or symposia
• Develop and implement business plans
• Write and edit press releases, newsletters and communications materials
• Consult with clients after sale to provide ongoing support
• Supervise office and volunteer staff

Supervision: 3-4 people

Computer and technology knowledge:

• MS Outlook
• MS Windows
• MS Excel
• MS PowerPoint
• MS Word
• Google Drive

Area of specialization:

• Project management
• Communications
• Brand management
• Digital media

Security and safety:

• Criminal record check

Work conditions and physical capabilities:

• Work under pressure
• Fast-paced environment
• Overtime required
• Physically demanding

Own tools/equipment:

• Computer
• Printer
• Internet access

Personal suitability:

• Client focus
• Efficient interpersonal skills
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Reliability
• Integrity
• Quick learner

Other benefits:

• Free parking available
• Team building opportunities

Support for persons with disabilities:

• Provides physical accessibility accommodations (for example: ramps, elevators, etc.)