Public Relations & Social Media Manager

Elevate your career as a Public Relations & Social Media Manager with CARFAX Canada, where you'll shape brand awareness through public relations, social media, and content marketing. Lead innovative strategies, create compelling campaigns, and play a key role in showcasing CARFAX Canada as a trusted industry leader. Ready to make an impact? Apply today and drive your future forward!

Working Here

At CARFAX Canada, we’re more than just obsessed with vehicles. We’re obsessed with data and its potential to help millions of Canadians in buying, selling, and maintaining vehicles.

But here’s what you really want to know about: the perks. Our team members enjoy weekly, free catered lunches at the office, flexible work that allows us to prioritize work-life balance, 4-day summer work weeks, and a state-of-the-art collaborative environment at our head office at 100 Kellogg Lane, London Ontario. CARFAX Canada also offers competitive wages, exceptional benefits and employee wellness funding, a company matched pension program, parental leave top-up benefits, paid volunteer days, and the list goes on!

Ultimately, every day at CARFAX Canada provides you with the opportunity to engage in meaningful work alongside incredible colleagues. It’s clear—we’re passionate about data and our people!

Key Information

Employment Status: Regular full-time

Job Type: Hybrid – In office with flexibility to manage your work schedule with up to 8 days per month to work from home.

Location: London, Ontario

Please note that we have two operating entities in Canada, CARFAX Inc., and CARFAX Canada. This position is with CARFAX Canada.

Job Details

Join our dynamic marketing team as a Public Relations & Social Media Manager where you'll play a pivotal role in elevating CARFAX Canada's brand awareness across key customer segments through Public Relations (PR), social media, and content marketing.

Reporting to the Director of Brand Marketing, you'll engage in impactful public relations activities that position CARFAX Canada as a trusted leader in vehicle history, valuation, and maintenance. You’ll support strategic communications work including corporate social responsibility (CSR), government relations and crisis communications. The Public Relations & Social Media Manager leads our social media strategy creating engaging and compelling content for multiple social media channels. You’ll help support search engine optimization (SEO) driven content development for our website and help bring our thought-leadership series, driving insights to life via video. If you're passionate about creating impactful content and driving brand success, this is the role for you!

Position Responsibilities

Public Relations Leadership

• Cultivate and maintain strong relationships with key industry journalists, pitch relevant and compelling story ideas, and manage media requests, including spokesperson media training.
• Develop high-quality PR materials, such as press releases, media kits, speeches, and product launch communications.
• Oversee media monitoring and reporting, providing insights on impressions, sentiment, competitive landscape and industry trends.
• Drive impactful coverage in Canadian media outlets, ensuring positive impressions.

Lead Social Media Strategy

• Lead the development and execution of a comprehensive social media strategy to amplify our brand awareness, engagement, and conversions.
• Oversee the creation and management of a cross-channel content calendar that aligns with product launches and in-market communications.
• Collaborate with our creative team to develop engaging mobile-first content that resonates with target audiences.
• Manage and optimize paid social media strategies, ensuring budget efficiency and long-term planning.
• Monitor platforms daily, provide community management, and analyze performance metrics to identify areas for growth.

Content Marketing Support

• Create SEO-driven content for our online platforms, including the Resource Centre and other key pages.
• Support thought-leadership initiatives, such as the Driving Insights series, to enhance brand authority.

Marketing Collateral & Messaging

• Assist with the creation of various marketing assets, including ad copy to landing pages, while ensuring alignment with the brand’s voice and style.
• Proofread and refine marketing materials to uphold accuracy and consistency.
• Maintain and evolve the organization’s messaging frameworks and style guidelines.

Education And Experience Required

• 5+ years of experience in public relations and/or corporate communications.
• Bachelor’s degree in public relations, communications, marketing, or a related field, or post-graduate in public relations.
• Demonstrated experience garnering positive PR coverage for a brand and robust understanding of current media landscape.
• Expertise in creating and optimizing social media content on a variety of channels.
• Excellent knowledge of Facebook, X (formerly known as Twitter), LinkedIn, Instagram, YouTube, TikTok and other emerging social media platforms, trends, and best practices.
• Proficiency with marketing tools and platforms such as Hootsuite, Cision, HubSpot, Google Analytics, Jira, Confluence, SharePoint, Adobe.
• Demonstrated experience with artificial intelligence (AI)-driven content generation tools and techniques, and the ability to leverage AI for creating and optimizing high-quality, engaging content.
• Exceptional verbal, written and interpersonal communications skills.
• Critical eye for proofreading communications to ensure accuracy and brand compliance.
• A strong emphasis on collaboration and teamwork.
• Proven project management skills, with the ability to prioritize tasks and manage time effectively.
• Experience that would be considered an asset includes: experience with influencer marketing, proficiency in written French, video editing skills.

Equal Opportunity Employer

CARFAX Canada is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law.

We’re committed to providing accommodations by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, please contact your recruiter or email hr@carfax.ca.

If you are interested in applying for this position, please visit our website https://www.carfax.ca/careers. Applications will be accepted until April 2, 2025.

We thank all applicants for their interest; however only those selected for an interview will be contacted.

About Us

CARFAX’s mission is to help millions of people shop, buy, service and sell used cars with more confidence. As a leader in vehicle history and valuation, CARFAX provides impartial and comprehensive information for consumers and the automotive industry. CARFAX‘s Canadian headquarters in London, Ontario supports Canadian and U.S. markets, drawing on billions of data records from thousands of sources, enabling used vehicle buyers and sellers to make informed decisions. CARFAX is consistently recognized as a top employer and business. CARFAX is a part of S&P Global (NYSE: SPGI). Find out more at www.carfax.ca and connect with CARFAX on Instagram, Facebook and LinkedIn.

Our values serve as the foundation of our culture by helping inform the actions and behaviours that make us successful. We strive to integrate these values into how we collaborate, navigate challenges, and make decisions daily.

Objective – Guided by facts, driven by results.

Transparent – Clarity through open and honest communication.

Customer advocate – Putting the customer at the center of everything we do.

Solutions oriented – Turning challenges into opportunities.

Integrity – Where honesty meets action.