Public Information Officer 1-2 (Digital Marketing Coordinator)

Competition # : 45396

Crown Agency: Art Gallery of Nova Scotia

Location: HALIFAX

Type of Employment: Term

Union Status: NSGEU - NSPG

Closing Date: 19-Mar-25 (Applications are accepted until 11:59 PM Atlantic Time)

About Us

Since 1908, the Art Gallery of Nova Scotia (AGNS) has been a gateway for the visual arts in Atlantic Canada by engaging people with art. It is committed to this mission as an agency of the Province of Nova Scotia and one of the premier arts institutions in Canada. At its core, the AGNS is responsible for acquiring, preserving, and exhibiting works of art, and for providing education in the visual arts.

The AGNS seeks to present the most vital and engaging contemporary art from around the world. We will embrace tradition and the past by applying a contemporary viewpoint that addresses relevant issues and challenges perspectives.

We are an inclusive public gathering place that connects people with art to inspire thinking.

About Our Opportunity

Are you a creative storyteller with a passion for the visual arts and content creation? The AGNS is seeking a Digital Marketing Coordinator to play a vital role in supporting our marketing and communication strategies. This is your chance to amplify the AGNS brand, showcase exceptional art, and engage with diverse audiences through innovative digital content.

Reporting to the Marketing and Communications Officer, you will develop engaging, high-quality content for various digital platforms, including social media, email campaigns, and the AGNS website. You'll also stay ahead of emerging trends, helping shape our strategies to connect meaningfully with our community and beyond.

This is a 2-year term position.

Primary Accountabilities

• Content Creation & Strategy: Develop and share compelling digital content (Video content, photography, written content, and themed content) to enhance AGNS’s exhibitions, programs, and initiatives.
• Social Media Management: Build the digital audience and execute day-to-day social media strategies, increasing engagement and raising the gallery’s profile through digital channels.
• Copywriting & Editorial: Research and develop an understanding of the work on view and create engaging written content for all digital platforms, reflecting the AGNS tone and brand.
• Website Maintenance: Continuously update and optimize the AGNS website (WordPress/Shopify) with accessibility, SEO, UX design, and brand standards in mind.
• Collaboration: Work across departments to build editorial calendars and elevate content to new heights.
• Analytics & Reporting: Provide regular reports on digital performance and insights to inform future strategies.
• Community Engagement: Monitor, respond, maximize user-generated content on platforms such as Facebook, Instagram, Google, and TripAdvisor.
• Email Marketing: Design and coordinate newsletters using MailChimp and other platforms to turn members and subscribers into visitors and heighten engagement with digital content.

Qualifications And Experience

You’re a skilled writer, editor, and multimedia content creator with a strong understanding of digital platforms and how to maximize their impact. You have an appreciation for and understanding of the visual arts. You thrive in a collaborative environment, are detail-oriented, and have a proven ability to adapt to evolving trends in digital marketing. Along with this, you have:

• A post-secondary degree in a related field plus one year of experience in digital marketing, content creation, or a related field.
• Proficiency in managing social media platforms (e.g., Facebook, Instagram, LinkedIn, Meta Business Suite).
• Experience with website management (WordPress, Shopify considered an asset) and understanding of SEO and digital accessibility standards.
• Strong skills in writing, editing, and multimedia content creation (written, video, photography, audio).
• Familiarity with email marketing tools (e.g., MailChimp).
• Excellent organizational and communication skills with strong attention to detail.
• An understanding of the visual arts and the cultural sector in Canada and beyond and emerging technologies would be a huge bonus.
  
  

Benefits

Based on the employment status and union agreement, the Government of Nova Scotia offers its employees a wide range of benefits such as a Defined Benefit Pension Plan, Health, Dental, Life Insurance, General illness, Short and Long Term Disability, Vacation and Employee and Family Assistance Programs. For information on all our Benefit program offerings, click here: Benefits for government employees.

Working Conditions

This position is based out of the Art Gallery of Nova Scotia at 1723 Hollis St, Halifax NS. This role is primarily Monday to Friday, 35 hours per week with occasional evenings and weekends to support gallery or fundraising events.

Additional Information

The Art Gallery of Nova Scotia is set to grow our fundraising activities to align with the strategic goals of the gallery. This role will be crucial to that growth by providing support to a small, focused team and working collaboratively across the whole organization to make the most of every opportunity. The successful candidate will share our passion for inspiring our donor community to engage more people with art and artists.

This is a TERM employment opportunity with an anticipated end date of May 7, 2027. The appointment status (‘term’, ‘temporary’ or ‘casual’) is dependent on the start date of the successful candidate.

What We Offer

• Career development where you have access to career guidance, tools, resources, and ongoing training for every stage of your career.
• Engaging workplace where our employees feel valued, respected, connected, and tuned in. We have forward-thinking policies and strategies.

Pay Grade: PR 05

Salary Range: $1,844.97 - $2,556.10 Bi-Weekly

Our goal is to be a diverse workforce that is representative, at all job levels, of the citizens of Nova Scotia. The Art Gallery of Nova Scotia has an Employment Equity Policy, and we welcome applications from Indigenous People, African Nova Scotians and Other Racially Visible Persons, Persons with Disabilities and Women in occupations or positions where they are under-represented. If you are a member of one of these equity groups, you are encouraged to self-identify on your electronic application.

This is a bargaining unit position initially restricted to current Art Gallery of Nova Scotia employees represented by the Nova Scotia Government Employees Union (NSGEU). Failure to apply correctly means that your application will not be given first consideration as a bargaining unit applicant and will only be included if external applications are pursued.

External applicants and current casual employees will only be considered if there are no qualified Art Gallery of Nova Scotia bargaining unit candidates. PLEASE NOTE: Candidates will not be considered for an interview if applications are incomplete or are missing information.

Offer of employment is conditional upon the completion of all applicable background checks and confirmation of credentials, the results of which must be satisfactory to the employer. We thank all applicants for their interest, however, only those selected for an interview will be contacted. All questions and concerns may be directed to Competitions@novascotia.ca.