public affairs officer

Overview

Languages: Bilingual

Education

• Bachelor's degree
• Communication, general
• Marketing/marketing management, general

Experience

5 years or more

Work Environment

Hybrid: Work must be completed both in person and remotely.

Responsibilities

• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Prepare written material such as reports, briefs, website content
• Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Supervise staff
• Train staff
• Perform administrative tasks
• Respond to enquiries from members of the business community concerning development opportunities
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Prepare sports, literary, performance or other contracts
• Provide consulting services to government and other organizations
• Conduct analytical marketing studies
• Review and evaluate commercial or industrial development proposals
• Develop portfolio of marketing materials
• Conduct online marketing, E-commerce and Website promotions
• Prepare funding applications
• Develop marketing strategies
• Maintain and manage digital database
• Copywrite
• Consult with clients after sale to provide ongoing support
• Supervise office and volunteer staff
• Implement marketing activities

Experience and Specialization

• Area of work experience: Communications and public relations

Additional Information

Work Conditions and Physical Capabilities

• Work under pressure
• Tight deadlines
• Overtime required
• Large workload

Own Tools/Equipment

• Computer
• Internet access
• Cellular phone

Personal Suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Integrity
• Quick learner
• Due diligence

Benefits

Financial Benefits

• Mileage paid

Other Benefits

• Learning/training paid by employer
• Paid time off (volunteering or personal days)
• Team building opportunities