PROJECT SPECIALIST

ALCOHOL GM CONSUMER POD, PROJECT SPECIALIST ROLE

Role : Alcohol General Management team's Consumer Pod operates in a space between Consumer Growth and DoorDash Platform, and we often need to quickly activate in-house marketing and improve operational efficiency to drive immediate business growth.

RESPONSIBILITIES

• Define Strategy (10% of time): collaborate with GM team to define occasion strategy and approach.
• Lead Execution (60% of time): support quick executional efforts and manage campaign execution from end to end.
• Drive Learnings (30% of time): write campaign retros and identify best practices for future efforts, leveraging SQL to analyze campaign performance and identify what is working well and what isn't.

TRAITS FOR SUCCESS

• Self-Led - eager to learn with given resources.
• Scrappy - act decisively and independently to get the job done quickly.
• Efficient Operator - bias to action and detail-oriented.
• Detail-Oriented - thorough troubleshooter, willing to invest what's needed to get the job done right.
• Collaborative - clear & concise at managing updates with cross-functionals and communicating results.

Technical Skills :

• Google Sheets / Excel - proficient. Able to create and manipulate data to report results and understand trends.
• Campaign Manager - (learn on job). Able to set up & audit campaigns.
• Figma - (can be learned on job). Able to create images for banners and emails using templates. Willing to learn more advanced level to create templates themselves.
• SQL - basic understanding. Able to manipulate and write queries to pull performance metrics. The candidate will be given a few SQL exercises for assessment.

Knowledge / Experience :

• Project Management - Able to prioritize an ongoing intake of projects.
• Stakeholder Management - Familiar with daily updates and working with many cross-functionals.
• Data Analysis - Able to pull performance across individual campaigns to compile learnings and incorporate those into future work.

Speed and Consistency :

• This is a daily process; we need someone who's able to be hands on, available, and all over it.

EXAMPLE PROJECTS / DAY IN THE LIFE

Weekly cadence :

• Manage and prioritize an ongoing intake of projects (with Fei).

Daily cadence :

• Communicate with cross-functional teams to address any questions.

Example Projects : Typically 1-2 week turnarounds

• Creatives (Banners, Emails, Header images).
• Merchandising Audits / Campaign management.
• Campaign Performance Tracking and Readouts for leadership.

Example Problems to Solve : Throughout contract period

• What marketing levers have the highest ROI? E.g., revenue or new cx earned from banners, carousels, digital flyers, etc. for the time invested.
• What are ways to improve efficiency? E.g., by creating templates, reducing steps, reallocating resources, etc.

What this role supports differently from Ad Ops / Central Creative team :

• Alcohol experimentation.
• Alcohol-specific POV on efficiencies & ROI from each work type.
• Ad-hoc campaigns that require high-trust touch.
• Learnings from your work can inform what we request in the future from Ad Ops and Central Creative.