Product Owner, Personal Finance App

Founded in 2014, Spring Financial has spent the last 10 years simplifying the lending process for millions of Canadians providing a wide range of solutions to effectively manage various financial circumstances. In the process, we’ve become the largest fintech loan originator in the country with over 80,000 monthly applicants! Today, Spring offers personal lending, credit building, mortgages & savings products, and a growing range of financial services, all of which are made available to Canadians from the comfort of their own home and without having to visit a branch!

Product Owner Level: Mid - Senior

Please Note: This is a full-time, permanent, on-site position.

Overview:

As the Product Owner for Spring Financial’s personal finance app, you will be the visionary driving force behind our product, from concept to iteration. You will manage the end-to-end lifecycle of the app, ensuring our app not only delights users but also aligns with our growth-driven objectives. This role demands a dynamic mix of product management savvy, hands-on experience with native mobile app development, and a sharp focus on marketing strategies that drives user acquisition, engagement, and retention in a fast-paced startup environment.

Key Responsibilities:

• Lead the design and development of the personal finance app, focusing on user experience (UX) and user interface (UI) optimization.
• Oversee the product roadmap, managing the lifecycle of features from concept to release and continuous iteration based on user feedback and analytics.
• Conduct thorough market research to identify trends, opportunities, and competitive threats, using these insights to refine product offerings and strategies.
• Collaborate with cross-functional teams, including technology, design, marketing, and compliance, to ensure cohesive execution of product strategies.
• Utilize mobile app analytics platforms such as AppsFlyer and Adjust to monitor user behavior, track key performance indicators (KPIs), and identify areas for improvement.
• Analyze user engagement and retention data to implement changes that enhance user satisfaction and loyalty.
• Develop and execute comprehensive Go-To-Market (GTM) strategies that drive user acquisition, engagement, retention, and revenue growth.
• Create launch materials and campaigns that resonate with target audiences, leveraging both organic and paid channels.
• Manage Mobile App Install (MAI) and Mobile App Engagement (MAE) advertising campaigns on platforms such as Google and Meta to maximize ROI.
• Implement re-engagement strategies, including push notifications and in-app messaging, to keep users active and engaged.
• Lead cross-functional teams to deliver on product objectives and achieve business goals.
• Report on product performance, GTM results, and financial outcomes to key stakeholders, ensuring transparency and accountability.

What success in this role looks like:

• You are leading the creation of new technologies that improve the app, drive business results, delight customers, and continue to differentiate Bloom in the marketplace.
• Achievement of user acquisition, engagement, retention, and revenue growth targets.
• You have a long feature idea list and are continually refining and testing new ideas.
• Successful launch and growth of new features that enhance user experience and business results.
• There are zero compliance and legal issues under your watch.
• You enjoy and thrive with a high level of responsibility for results.
• You have built very strong cross-department relationships with other teams. Managers of other teams speak highly of you and enjoy working with you.

Qualifications:

• Proven experience as a Product Owner or Product Manager, preferably within the mobile app or fintech industries.
• Proficient in the design and development of native mobile applications.
• Familiar with mobile app analytics tools such as AppsFlyer and Adjust.
• Experienced in running MAI and MAE advertising campaigns on Google and Meta.
• Knowledgeable in re-engagement strategies like push notifications and in-app messaging.
• Strong analytical skills with a track record of leveraging data to drive product decisions.
• Start-up experience is not required but it's an asset.

This is a truly exciting time to join Spring Financial and we are looking forward to doing great things together!

In addition to a competitive salary, we provide:

• Comprehensive health, dental and vision coverage.
• A great work environment in the heart of Downtown Vancouver.
• GRSP matching program.
• Transit-Friendly Employer (Transit allowance).