Product Marketing Manager

At HP Solutions, we empower IT leaders to transform their organization’s future and streamline IT with unified AI-powered solutions across computing, print, and collaboration tools. Our mission is to enable seamless workforce experiences, simplify IT management with AI-driven insights, and solve critical business challenges—driving innovation, global impact, and sustainable growth.

The qualified candidate would be part of our fast-moving HP Software & Services Product Marketing team working closely with our product management, worldwide marketing, agencies, insights and content teams.

As the Product Marketing Manager for our Workforce Experience Platform (WXP) you will own key product marketing deliverables for the platform, developer marketing and third-party integrations. Your primary goal will be to effectively position and promote platform integrations and increase developer/user acquisition and adoption of WXP to help drive business growth. You will collaborate closely with product managers, partner managers and the demand generation team to develop and execute comprehensive marketing strategies, campaigns, and events that support our developer community and platform integrations. Additionally, in this role you will support the marketing and sales enablement needed for third-party integrations.

We’re looking for an energetic, motivated self-starter who has a passion for technology. This position requires a combination of strong technical and marketing skills, project/program management, a passion for working with partners and developers and deep understanding of how to build community.

This role reports to the Head of Digital Services Portfolio Marketing and will focus on the HP Workforce Experience Platform.

Responsibilities

• Build foundational assets to drive awareness of WXP, platform integrations and the platform developer portal
• Define, prioritize, and continuously improve the developer marketing roadmap based on strategic product direction
• Collaborate with subject matter experts to create clear, concise and engaging messaging
• Create and edit content designed for ITDMs of our customers and platform developers, including whitepapers, blog posts, presentations, sales enablement resources, newsletters, and webinars, to effectively communicate the value of working with WXP
• Manage and promote events, hackathons, webinars, live streaming events, and meetups
• Collaborate with internal teams to drive engagement with new releases and key features
• Own and optimize the developer and partner communications and other recurring user communication programs
• Build a rigorous test strategy to gain insights on what aspects of the platform excites our audiences
• Scale across multiple channels to drive developer interest
• Stay informed about industry trends, competitive landscape and customer needs to inform messaging and marketing roadmap
• Drive awareness through blogs, social, newsletters, training events, webinars and other channels
• Provide regular reporting on key performance indicators related to marketing initiatives
• Align with your peers on best practices and a consistent approach to competitive marketing across the company

• 7+ years in B2B marketing, ideally at a service, consulting, or software company
• Previous partner, developer and product marketing experience
• Strong project management skills and high attention to detail and quality deliverables
• Bachelor's or Master's degree in Business, Engineering, Computer Sciences, or equivalent experience.

The base pay range for this role is $104,800 - $149,350 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits

HP offers a comprehensive benefits package for this position, including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview)